11 Benefits Of Using PHP For PHP Developer

If you are trying to get help creating a website for your business, make sure you get the services of a PHP developer. PHP is one of the most popular scripting languages and it is used to create the most dynamic websites. What does that mean for you, the business owner? It means you’ll get a website that doesn’t just sit there – it will give your visitors a wide range of ways to interact and connect with it, from shopping to getting directions to asking questions and much more. If you want to know the other benefits of working with a PHP developer, here are 11 you should remember:

Also see: 7 Tips For Newbie Programmers

1 – PHP Is Easy To Read

PHP is easy to read and understand, unlike other programming languages that are complex and intimidating. PHP is organized, clean and fluent and allows users to quickly add new functions whenever they want without having to ensure that the new code in the correct place. This makes it an excellent choice for users who have long scripts, especially for style sheets and reference documents.

2 – PHP Is Easy To Edit

PHP allows users to quickly scan a PHP document for the code they need and allows them to easily change it to suit their requirements. Other programming languages require users to change multiple functions within several documents to achieve the same results that PHP does without those tasks. PHP documents can also be readily integrated into a collection of other PHP documents or individual commands to allow users to write their own PHP scripts and extensions without having to engage in a large amount of file cleaning.

3 – PHP Offers More Control

PHP offers more control over web browsers than other programming languages, which require large scripts to do simple tasks; but PHP can accomplish the same tasks in just a few lines of code. This gives users the control they need to design web pages to their specifications without having to focus on programming.

4 – PHP Offers Better Performance

See: 5 Signs That You Are Not Meant To Be a Programmer

PHP performs better than other programming languages. It is fast, efficient and works well in almost any web browser and it can integrate into almost any server. Users are able to add just a few lines of code to a PHP document to transform websites and make them more powerful and more organized. PHP is an ever-changing and ever-growing entity that is constantly adding to its capabilities and features.

5 – PHP Is Free

Most programming languages are expensive and users are expected to pay for support files; but PHP is entirely free and open to anyone, anywhere and at any time. There are also a number of online communities that provide support and information for PHP users around the globe. PHP is also aided by many large companies that contribute to its increasing success.

6 – PHP Is Widely-Available

Because PHP is such a success and is so widely-available, it is almost impossible to find a web server that doesn’t support PHP development. Individual PHP tags and even entire PHP documents can be found online at no cost, most which can be easily edited by users to suit their needs.

Also see: Why JavaScript is Widely Available?

7 – Faster Load Times

PHP results in faster site loading speeds through PHP caching, or storing of data. This is an effective way to reduce page loading times and end user frustration. Tools like PHP Fast Cache are high-performance object-caching systems designed to speed up dynamic web applications by alleviating database loads.

8 – No Expensive Software To Buy

PHP is available free-of-charge and most tools associated with the program are open-source software, like WordPress, so there is no charge to use them either. PHP has been widely ported and can be deployed on most web servers on almost every operating system and platform for free.

9 – Hosting Is Less Expensive

As one of the most common web hosting languages, PHP is supported by virtually all web hosts. The only requirement for PHP is that is run on a Linux server, which is available through hosting providers at no cost beyond the basic hosting fee.

10 – Database Flexibility

PHP is flexible when it comes to database connectivity. It can connect to several databases, the most commonly-used of which is MySQL, which can be used for free.

11 – Developers Know PHP

Because PHP is everywhere and so many developers are using it, there is a large pool of talent available to you when it comes to building and modifying your website using PHP. That means there’s a good chance that the web developer you work with to build your site is experienced in incorporating PHP to make websites look and function better.

How to Boost Your E-Commerce Sales on Social Media

If statistics are to be believed, Instagram has established itself now as one of the major and impressive social platforms for promoting your brand. The number of smartphones used is constantly on the rise and almost 60 percent of Instagram users are smartphone users. Today the mobile e-commerce in the USA itself is worth as much as $100 billion per year. Moreover, you simply cannot overlook the fact that Instagram is fast boosting its user base that has gone beyond Twitter’s user base of over 400 million users. Here are a few smart tips for generating some extra sales for your company.

1. Switch Your Personal Instagram Account to a Business Account

Instagram has announced the addition of a new feature on its platform: business profiles. You can now switch your personal account to a business account, which is the first step in an Instagram marketing initiative. This feature offers a professional-looking profile and lets you pull your contact information from Facebook, while retaining Instagram’s shoppable links. It also gives you information on the number of impressions and clicks on your posts on a weekly basis.

Use Popular Hashtags

Hashtags are simple but a proven way of helping you reach the best audience for you. It is mandatory for you to use the hashtags effectively for getting the image categorized on popular social media . This way it could reach even the potential consumers. In this context, you must understand that there are two kinds of hashtags. There is a seasoned hashtag that is kept in the relevance category and the other relatively less popular ones. If your hashtags belong to the second category, the content would certainly go unnoticed, irrespective of the quality and robustness of the content. You must consider categorizing the trending keywords in this manner and utilize it in your Instagram posts. You must determine two to three relevant keywords. Tools such as Top Hashtags would be helping you in keeping track of the widely popular hashtags. Moreover, you could consider going with the trending hashtags as that way you could keep updated with fleeting moods.

Upload a Slideshow

In February this year, Instagram Slideshows came into being. Instagram Slideshow lets you upload 10 photos or videos to play as a slideshow on Instagram. This is ideal for an eCommerce store as it allows you to show a range of products across one slideshow. With slideshows still being a relatively new concept on Instagram, it is well worth taking advantage of this display option.

Upload More Videos

To really make an impact on Instagram it is important to publish a variety of media to appeal to your audiences different tastes and to hold your follower’s interest. Creating videos is another great way to appeal to your viewers and help set you apart from your competition.

Instagram lets you add up to 15 seconds of video per upload. Use video to demonstrate your product in motion, being used, solving a problem, or in some other relevant, fun or interesting way.

Add Text to Images

Adding a text overlay to images is a great way to engage with your audience. Add an inspirational quote, ask a question, share news, or state an opinion on a photo. Adding this extra information to an image will encourage viewers to stop and consider your post.

When using text overlay, bold and bright text is good, but make sure it doesn’t detract from the image. Adding text sharing your website URL, a discount coupon code, or a sale, can be an effective way of driving traffic to your website. However, use this tact sparingly. Too much advertising on images will probably lose you Instagram followers.

Participate in Contests

Instagram is a robust but extremely competitive social networking site. A very effective tactic for boosting sales and driving more traffic to your site is to start a contest on your website. Contests are a great way of engaging with an audience in a very short span of time. You could boost Instagram followers this way. For making every contest a runaway hit, it is important to make sure that contest is pretty simple and uncomplicated and is capable of clearly conveying the right message. The contest must offer various prizes such as honors, cash, etc. Once the contest goes live, make sure that the contest is pretty active on the social circuit and promotes healthy sharing for success.

Boost Your Followers

Often e-commerce vendors find it difficult to ensure constant growth of
Instagram followers because of unproductive and unprofessional marketing stratagem and erratic marketing. You must make sure that appropriate content is constantly curated for the users. With efficient and smart
keyword strategy, you must come up with well-curated content for ensuring a continuous and smooth flow of content meant chiefly for the users.

Follow, Love, and Comment

As well as regularly posting and commenting on your own photos, you need to spend time liking and commenting on other people’s images. Target images and users in your niche so those in your industry will start to recognize you as an expert in the field.

Ask questions in the comments, or add thoughtful opinions to engage with those posting the images or reading the comments. If people see you as adding value to a discussion then they will see you as someone worth following. This will help you build up an Instagram community that you can promote your eCommerce products to.

Promote Post (Sponsor Ads)

Advertising on Instagram and other social medias can be a very effective way of driving your social media traffic to your website. There are a number of ways to
advertise on Social media, sponsor ads is good as well . You can create a photo, video, or carousel advert, as well as choose from numerous business goals.

When setting up your adverts, you firstly need to select the main objective of the advert. If you are looking to use Instagram to increase your eCommerce sales then your adverts aim needs to be ‘Conversion’. Opting for ‘Conversion’ will enable you to add a Call-to-Action (Shop Now) button to your Instagram adverts. When clicking on this ‘Shop Now’ button, your audience will be taken to a page of your choice on your WordPress website.

Through the Call-to-Action button, you create a way for your audience to directly access your site and products. This button is only available with paid adverts, and it is an option that eCommerce stores should definitely consider.

You need to realize that today Instagram is no longer regarded as the photo sharing app. It is not only a photo sharing app but an efficient medium for creating well-designed pictures and some effective content which enables fantastic conversions of leads and helps you get more clients.

How to Promote Your Business On Social Media

The Internet is teeming with marketing platforms that don't cost a dime—you just need to know where to look.

In the start of a new year a lot of us are either considering starting our own business or brainstorming new ways to market and interact with our customers and clientele. Its a daunting task and a lot of us don’t know where to start – especially if a tight budget is tapping us on the shoulder constantly, so we’re going to look at "Promoting Your Business On Social Media"

The great thing about humans are their strong desire to streamline and make everything they do as efficient as possible – and it doesn’t stop at social media integration. In what we call “aggregation” we can connect everything we’ve done to work together.

Also see: 8 Ways Social Media Can Boost Your Career

These are five, free things you can do in the social media marketing realm to start-up or keep-up your business in the public eye!

1. Use a Blog to Boost Your Business

Sharing and communicating information is what brings visitors to your site – you may have even found this blog post by searching for it in the same way! Customers appreciate attention and communication, so by articulating both in a friendly way, your blog may bring in repeat visitors or perhaps a new customer if the information you’ve provided has served its purpose.

A blog can be used for a variety of reasons – not just a journal. Some companies use their blog to broadcast news and events, some photographers and artists use them as a portfolio and other businesses use it as a FAQ-Customer Resource area. We recommend checking out WordPress, which has two solutions for you; a free, hosted solution at wordpress.com or a free, database solution for your own server at wordpress.org .

2. Drive Traffic With LinkedIn Marketing

When you think of social media marketing, your mind probably goes right to Facebook or maybe Twitter. But there are some powerful tools on LinkedIn that you can use to promote your business. Some claim that word-of-mouth, networking and ‘who you know’ still play vital roles in landing new contracts or target audiences. LinkedIn takes your entire working life’s little, black book and lays it out in a clean, professional way and allows you to reconnect with employers, coworkers, employees and make new connections with the people they know.

On LinkedIn you can also provide and receive recommendations or testimonials from your employers, employees, clients and customers. As well as having a personal profile, you can also create a company profile page in which other users can join and follow for news and information.

3. Sign Up for Twitter

You aren’t alone if you can’t quite figure out why Twitter is such a big deal, but the fact of the matter is that its one of the most popular sharing communities online today, so to not make use of it is silly if you are pitching, buying, selling or offering any types of services or products.
You can specify keywords in your tweets which other users can then track down by searching. For example, if you sell flowers and you tweet “#flowerssale at your floral shop”, then anyone searching for “flowers”, “sale” will find your tweet in the results page.

Twitter promotion is one of the main reasons that businesses of all sizes have been flocking to Twitter. Twitter can be an integral component of any plan to market your business on Social Media (others include Facebook, LinkedIn, and Pinterest).

Twitter lets you instantly get the word out about your product, service, project, or idea. But to promote your business on Twitter effectively, you have to be the sort of poster that people will choose to follow, as only your followers will ever see your tweets (posts).

4. Create a Facebook Page for Your Business

Assuming you’re already on Facebook personally, this shouldn’t be too difficult to set up (if you are an anti-Facebooker you may want to reconsider even if only for choosing to use it for business marketing and advertising purposes). More people everyday are searching for something on Facebook before even Googling it, so having a Facebook Page can work as an advertising or marketing effort and communicate with its industry and market

You can Edit your Facebook Page to install a Twitter App which will connect both your Twitter and Facebook Pages together. This means that logging into your Facebook Page and posting a status update or link will automatically update your Twitter status with the same thing. Save your rocks, two birds with one stone!

In the same way you added the Twitter App to your Facebook Page, you can find apps for RSS Feeds (like what we discussed earlier about using LinkedIn in the same way) that you can install on your Facebook Page. This will allow your Facebook Page to automatically list links to your recent blog posts.

5. Create a Pinterest board.

Make sure the board has eye-catching visuals and run a contest through it that will inspire and reward customers for their participation. Be sure to encourage them to re-pin and create their own boards that reflect the initial contest for additional social amplification of your campaign.

Set up a Pinterest profile for your business, creating one or more Pinterest boards with themes or product interests related to your business. Add the Pin It button to your website pages so that visitors to your website can pin, or post, product images from your site to Pinterest. When pinning an image to a board in Pinterest, add a short text description to provide additional information and interest.

Connect now

The great thing about humans are their strong desire to streamline and make everything they do as efficient as possible – and it doesn’t stop at social media integration. In what we call “aggregation” we can connect everything we’ve done to work together.

Before you go run off and do anything, sit down and consider a game plan. Social media is a tricky game to get into as your success depends on your ability to stay innovative and on top of the ball. You walk a fine line trying to maintain a level of personality and connecting with your fans and customers without seeming dry and trying to ram your product or service down their throats (it will only make them leave your Facebook Page or Unfollow you on Twitter).

Ensure your branding is spread across your social media outlets – that your logo, names, slogans and information are the same. Consider scheduling social media marketing into your routine and set aside dates or times to tend to your new toys! Keep your pages up-to-date and interesting.

7 Tips For Newbie Programmers

A programming language is a formal language that specifies a set of instructions that can be used to produce various kinds of output. Programming languages generally consist of instructions for a computer. Programming languages can be used to create programs that implement specific algorithms. There are hundreds of programming languages in the world, based on programming field.
A programmer, computer programmer,
developer, dev, coder, or software engineer is a person who creates computer software. The term computer programmer can refer to a specialist in one area of computer programming or to a generalist who writes code for many kinds of software. One who practices or professes a formal approach to programming may also be known as a programmer analyst.

Augusta Ada, the first programmer
in the world
Also see: Biography of Charles Babbage The Father of Computer

Today, I’m going to show some useful tips for newbie programmers which may help them reach to the path of success. As I observed there are some mistakes newbies makes when starting programming. Now, read these few tips:

See: Why HTML is Not a Programming Language

1. Choose a field

There are fields in programming language that you should know. Choosing a field is more important as a beginner, you should think and choose which field should I go to. Example, a Software or Web Development. These are some fields in programming:

(i) Software Development: This is the process of computer programming, involved in creating and maintaining
applications and frameworks resulting in a software product . Software development is a process of writing and maintaining the source code, but in a broader sense, it includes all that is involved between the conception of the desired software through to the final manifestation of the software, sometimes in a planned and structured process

This is the one of the field of programming language which involved
in developing a computer software. Professional developers in this field are called Software Developers. What you should consider here is that; not every programming language is used in software development.

(ii) Web Development: Web development is a broad term for the work involved in developing a website. Web development can range from developing the simplest static single page of plain text to the most complex web-based internet applications electronic businesses, and social network services.

Just like software development, not every programming language works in this field.

Web developers are found working in various types of organizations, including large corporations and governments, small and medium sized companies, or alone as freelancers. Some web developers work for one organization as a permanent full-time employee, while others may work as independent consultants, or as contractors for an employment agency.

Considering the above mentioned fields, you should think and choose a better one for you. What I believed on the web on every part; online marketing, blogging, entrepreneurship, webmastering.. is to find a better field.

Lets assume you choosed web development as a field of pgramming, the languages you should focus is scripting languages, developer may focus on the technologies sent to the client such as HTML, JavaScript, CSS, and on the
server-side frameworks (such as Perl,
Python, Ruby, PHP, Java, ASP, ASP.NET) used to deliver content and scripts to the client
See: Why You Should Care About JavaScript?

2. Set a learning plan

A learning plan is a document that a student create that is guided by student interests and has details (and accountability + next steps)

The language you choose is going to be highly dependent upon what exactly you want to do (your project). If you want to learn how to program robotics with arduino, you'll likely want to learn something like C. If you want to build web applications, you'll likely want to learn Ruby or Python, while websites you'll go for scripting languages: PHP, ASP, JavaScript etc

See: 5 Signs That You Are Not Meant To Be a Programmer

When I started learning scripting languages, I set a learning plan which helped me learned and understood better. And setting a learning plan is all about:
Which language to start: Programming experts suggested some languages to start learning as a beginner, e.g: C++, Python

A set of 'learning goals' that you hopes to achieve within a specific period of time. It is often useful to divide larger goals into more manageable sub-goals that can be realized within weeks or months.

3. Find programming tools

A programming tool is a computer program that web or software developers use to create, debug, maintain, or otherwise support other programs and applications.

Once you have choosed a field and set your learning plan, the next thing is to find programming tools. You should install compilers, IDE and editors which will enable you to write your code down and run it (test). Every language have its own IDE, (for example XAMPP for PHP and MySQL, Dev-C++ for C++, C)

The most basic tools are a source code editor and a compiler or interpreter, which are used ubiquitously and continuously. Other tools are used more or less depending on the language, development methodology, and individual engineer, and are often used for a discrete task, like a
debugger or profiler

4. Learn from experts

There is so much we want to learn with our limited time! I understand. There is this notion, that the more information you have the more success you will likely record. That is the truth, no doubt. But time is not on our side and can’t neither be increased or modified.

So to effectively learn much with your limited time, you must approach learning with strategies that will work for you. I will be sharing in this post top approach to fast learning that have work for others.

It never hurts to have the guidance of experts when you take a go at any new form of programming. You don’t want to start off on the wrong foot and be forced to confront serious problems from the beginning.

5. Spend time to code

Be patient! Yes, you should be patient when learning programming language. Sometimes, you will be getting errors which are definitely from you. When you get error, try to check your code very careful. Try to look around you and find out how can coding help you solve your daily life problems. Don’t give up earlier, always remember “The error itself is a knowledge” – Mohiddeen Ahmad

There is a theory that if you want to be really good at something like programming, it takes 10,000 hours to master it. I am not sure that I agree with the exact number -- for some people, I would imagine it is less -- but the point is that if you are passionate about programming and/or want to get really good at it, you will just have to make time for it.

For me, coding and thinking are intertwined. I am sure there are some artists or writers or cake decorators or architects or doctors or whoever, who plan out their work in their heads and then realise it in a separate ‘implementation process,’ but I am not one of those people. I think with my fingers. Programming IS thinking, just as brushing paint onto a canvas IS painting.

Sometimes during programming I will become aware that I have to refactor something or make large structural changes. So I just do it, and clean up as I go. Later, I may have to change it further, or even change it back, so then I’ll do that. I always keep my code as clean as possible so it is usually fairly simple to make changes, even big ones

6. Define your project

Certainly, most newbie programmers defines their project when learning. Defining a project is very important, it’ll let you define your mission in programming. What are you going to develop?

In contemporary business and science , a project is an individual or collaborative enterprise, possibly involving research or design, that is carefully planned, usually by a project team, to achieve a particular aim. A project may also be a set of interrelated tasks to be executed over a fixed period and within certain cost and other limitations. Now, in programming life a project is a planned programme to archive a particular aim.

Pick a small project to start out with. Building a static web page and getting it online is a good starting place to learn HTML and CSS.

See: 5 Reasons Why Python is Perfect for Beginners

7. Keep researching

Asks people about what you don’t know, research and ask experts. No arrogance in programming, and definitely it drives you go astray. Let assume that you are developing an android app, asks experts in that field to help you for some advices, what you don’t know, visit some questions and answer websites etc.

To keep doing what you love, you need to maintain your own systems, not just the ones you write code for. Regular exercise and proper nutrition help you learn, remember, concentrate, and be creative—skills critical to doing your job well. Learn how to change your work habits, master exercises that make working at a computer more comfortable, and develop a plan to keep fit, healthy, and sharp for years to come.

8 Ways Social Media Can Boost Your Career

For a long time, people focused solely on job search websites when it came to looking for a job online. However, social media is an effective way to search for a job these days. If you’re trying to figure out how to use social media to find a job, make sure you know these great tips for using social media to enhance your career.

1. Make Your Profile Professional

Even if you haven’t been using social media to job hunt, potential employers often look up candidates on social media these days. It gives them a glimpse of who they are hiring, beyond the resume and the interview. Make sure you don’t have a Facebook page full of party pictures and profane shares from different pages. You want a squeaky clean profile from top to bottom. Showing your professionalism through your Facebook page can land you the job over another candidate who has drinking photos and inappropriate content.

2. Use Your Real Name

One mistake people make is choosing a silly nickname for their social media profiles. When Facebook started letting people use nicknames, many people took the bait and changed the name on their profile. If you’re using it for your career, it’s never a good idea. First of all, employers and business partners will have trouble finding you. Second, it’s just not professional. It’s difficult for a business to take you seriously when you have a nickname as your name on your page. Save the nicknames for private family-only pages

3. Be Consistent With Your Image

Don’t use Facebook to be professional, Twitter to be a comedian, and another social media platform to let out one of your other personalities. It’s confusing to the companies that you are trying to get into good graces with. You want people to be able to browse all of your social media pages and know you are the same person. It’s okay to have a bit of humor on your pages. Having a personality is just as important as being professional. Just make sure you don’t take it overboard, and you keep your personality consistent for each page you manage.

4. Make a LinkedIn Profile

When you think of social media, you might not think about LinkedIn. A lot of people either forget about it, or they don’t consider it social media. LinkedIn is social media at its finest when it comes to professional pages. It allows you to build a resume and a portfolio all in one place for everyone to see. If you upgrade your LinkedIn account, you can add a lot of different types of extras such as SlideShare and many other helpful apps. CEO Jason Hanold has an excellent LinkedIn profile with SlideShare that you can look at as a point of reference.

5. Go Beyond Social Media

One common mistake people make is beginning and ending with social media. You shouldn’t disappear without a trace beyond your social media platforms. Social media should be your jumping off point. Make sure you have a personal website for people to look at. Start a blog and blog as often as you can. Write content about niches that you specialize in. If you’re trying to get a job as an IT consultant, write blogs that give tips and tricks related to technology. Rate cell phones, talk about computers, whatever you can do to drive traffic to your site and make your blog popular. Your personal website also gives you a great place to bring all of your social media accounts together in one central hub.

6. Don’t Use it For Follow-Ups

One thing you should never do with your social media account is use it for job follow-ups. Don’t message a potential employer through Facebook or Twitter to check on the status of your resume. Chances are, a social media manager is taking care of the page and they have nothing to do with the hiring. There are many other reasons why you shouldn’t use social media for follow-ups, and you can read them all here.

7. Make Personal Connections

When you connect with people through social media, don’t use stock messages for invitations. People get tons of emails from LinkedIn with potential connects. Most of them say, ”I’d like to add you on LinkedIn”. The stock messages don’t tell anyone anything about you. People who get a lot of them might just skip them all together. Make sure you add a personal message about who you are and why you want to connect. Also, don’t only shoot for people that could help you land a job now or in the future. Make connections with people who work in the same field as you and other professionals in your area. If you have tunnel vision with your connections, you will end up with a lot of missed opportunities.

8. Join Groups

Groups on Facebook and LinkedIn are both great ways to get to know like-minded people. Just make sure you’re careful about the groups you join, especially if they’re not set to secret. Anyone can see which open or closed groups you are in, and you don’t want a group you joined to give anyone the wrong idea. Join groups that will help you connect with other professionals and market your brand.

Social media is a fantastic way to branch out in the professional world, land a job, and improve your current career. Make sure you use social media smartly so you can grow as a professional.

10 Steps to Create Your E-Commerce Website

You’ve decided what to sell and have already weighed the pros and cons of using an online marketplace option vs. creating your own website. Now it’s time to create your e-commerce website. It’s a daunting task for many, so read on for 6 steps to put you well on your way to selling online sooner than later.

First, you’ll need to figure out a few things regarding what you’ll sell. Then, you can get to building your online store! Check below some of these tips might help you get started

1. Decide on your product.
If you’ve been pondering setting up an online store for a while, then you may well already have a product in mind. Whether it’s something you make, like handcrafted furniture or handmade soap, or something you’ve found a source for at wholesale prices so you can sell it off at a profit, every online store has to start with a product.
Do some research to make sure your product is viable. Is there already a market out there for your product?

If there is already an established market, consider whether your product is unique enough to break in. Will you be able to compete on pricing?

2. Set your pricing.
Pricing is one of the hardest parts to get right in running a new business.
If you price too low, you’ll lose money or just barely break even – which won’t make the time and effort you put into your online store worth it. If you price too high, you won’t make enough sales and still risk losing money on the whole endeavor.
To figure out the pricing that makes sense you have to first figure out your own costs . That includes:

Then figure out how much you want to add on top to pay yourself (and make a profit!).
Pricing pro tip: Before you set your final pricing, research what your competition is charging. You may get to bump your prices up a bit (oh happy day!), or you may have to lower them in order to stay competitive.

3. Research shipping costs and options.
If you’re selling a physical product, how will you deliver it to customers?
Your impulse may be to pass on the full cost of shipping to the client, and many online stores do take this route. Be warned though that shipping costs can have a strong psychological impact on consumers, with 44% saying they’ve abandoned an online purchase due to high shipping and handing costs.

4. Choose your eCommerce web hosting.
When it comes to eCommerce, you have two options: use a marketplace that already exists like Etsy or Amazon, or manage a website and brand that’s all your own.

If you want a website and brand that’s all your own, many website hosting platforms (including HostGator) make it easy to find compatible eCommerce options that you can work with in the same space you use to work on your website. This way you can direct people to youronlinestore.com. You look like a real, live store!

An ecommerce software like Magento will make it easy for you to list your products, set your price, and add a shopping cart to the website. They take care of ensuring the process is intuitive for both you and your customers, so you can just focus on selling.

5. Decide on a domain name for your site .
A domain name is the online address for your site. Having your domain name match your business’ name as closely as possible makes it easy for shoppers to find you. Keep in mind that the maximum character count for domain names is 63, and shorter is easier for visitors to remember too. Remember it’s possible that your first choice URL has already been secured by another user, so explore your options (for example, if “wendysjewelry” is already taken, you can try something similar like “wendysjewelryonline”). A .com suffix is usually preferable, however, and try to avoid using special characters like hyphens and underscore bars, which are hard to communicate verbally. Once you have decided on the perfect URL, register the name with an accredited domain name registrar, such as godaddy.com, register.com or hostgator.com.

6. Figure out who will host your site .
Your Web host publishes the site online (making it “live”). The host stores data files and uploads them to the Web for viewing. The host also usually offers valuable security features, such as secure servers that guard against cybercriminal activity, malware and viruses. In addition, the web host serves as your small business’ IT team, helping you get up and running and troubleshooting any technical issues.

7. Create your site now
Put some thought into the functionality and design of your site. Remember, this is your store’s online home! You want to encourage shoppers to browse, and make it easy for them to make purchases. Don’t forget good photography, information about you and your products, deals you’re offering, and links to your social media pages.

8. Set up your shopping cart.
Your shopping cart needs may vary depending on what you’re selling. For example, is your stock limited to single items, or are there options for size and color? The goal is to make it easy for shoppers check out in as few steps as possible. Popular cart services include 3dcart and Zen Cart, but there are many others, and many include tools like setup and template services as well as tailored plans. Finally, if you plan to offer discounts, be sure to use a system that makes adding elements like coupons easy.

9. Choose a merchant services provider.
PayPal is the most familiar name to sellers and shoppers alike, and it’s simple to get started. But Google Checkout and Amazon Payments are increasingly popular choices as well. If you would prefer to accept credit-card payments directly, you’ll need an Internet Merchant Account to process payments directly.

10. Market your site now

Now that all the back-end is in place, it’s time to bring customers to your e-commerce store. Make sure to search engine optimization (SEO) and pay-per-click (PPC) advertising, and don’t forget
social media! Set up and link to your business page on Facebook and check out our tips on email marketing and blogging to attract visitors.

E-commerce software keeps your operations streamlined. A “one-stop shop” for getting up and running, e-commerce software will walk you through every step of the setup process, from domain name to payment options. The monthly fee – ranging from $15 to more than $300 – can be well worth it if it keeps your focus on your products and marketing. Popular e-commerce software options are Volusion, Shopify and Shopping Cart Elite.

Third-party sites can get you started faster . If you aren’t quite ready to set up your own site, get your feet wet with large marketplaces such as eBay and Amazon. Using their services to start may give you the push you need to establish a site of your own.

5 Tips to Increase Your eCommerce Traffics

When the stats begin to show your e-commerce site’s traffic dropping, you may feel like you’ve disappeared from the online selling scene entirely. You had customers and browsers before … where did they go? How can you get them back?
Here are 5 tips to help bring back – and
keep – shoppers on your site.

1. Let social media bring in the visitors
You have at least one social media account, right? If not, now’s the time;
it’s the easiest and cheapest way to drive traffic quickly. Set up your account and create your store’s profile, then be sure to add interesting and appropriate content regularly – product promotions, sales, and links to articles your shoppers may find interesting. To appeal to users of different social media outlets, have your accounts set to automatically cross-post between platforms, such as Facebook, Twitter and Pinterest.

2. Make full use of content marketing .
Our next tip is also inexpensive, but it will cost you a bit of time. Successful content marketing requires attention to writing, design and keywords that will drive traffic to your site and to specific products. Put thought into your content; think about what your customers may like to hear from you, whether it’s about your own products or the overall industry. Having trouble coming up with ideas? Ten to fifteen minutes of focused brainstorming may yield enough content for several entries! Learn what makes a good blog entry and how to leverage your blog content for traffic and sales. Don’t just say you sell jewelry online … add relevant keywords such as silver, gemstone, handmade and other descriptors that will drive visitors to your shop.

3. Make connections with customers.
Your customers can tell you why your site works – or doesn’t work. Contact them directly via email for feedback and suggestions. You can also create surveys with sites like SurveyMonkey.com, which require only a few clicks vs. written replies. Make sure you ask specific questions that are easy to answer, such as “What would make you decide to return to my store?” or “Is there anything about your shopping experience we could improve?” Also, always mention how much you truly value their input and advice.

4. Search engine optimization can make all the difference.
SEO can be your site’s best friend – but if Google’s search algorithms can’t find you, SEO can quickly turn into your worst enemy. Submit a reconsideration request if you’re a victim of an SEO error, and make sure to add your URL to other popular search engines to bring in more traffic. Update your Meta descriptions to both accurately reflect your store and to attract customers. Finally, a new site map outlining your layout can go a long way toward SEO optimization.

5. Give Pay Per Click advertising a try
This option requires a commitment of both time and money, but the payoffs can be huge. First, do your homework regarding your daily and overall budget, analytics and location targeting. Then consider an online campaign on search engine-affiliated advertising networks, such as Yahoo Bing Ads and Google AdWords. Be sure to carefully consider keywords and terms, because ultimately they are what get those needed clicks; in addition, keep in mind that both popular keywords and keywords that aren’t relevant will end up costing you more.

You’re spending time making the best decisions for you and your e-commerce site, which will pay off once your site goes live. Carefully consider your website options and the steps needed to establish the right storefront for your business goals, and before long you’ll be up, running … and selling

Why Bloggers Hate Google Adsense

Google AdSense is undoubtedly the best way of making money online through your blog or website. Most of the bloggers and webmasters will agree with me. However so many bloggers are also there who just hate Google AdSense. Yes! In this post, I will explain some of the important reasons for that.

The fact of the matter is, a good amount of bloggers embark with their blogs simply to make money online through Adsense. However, looking at the complications they experience while treading this path compel them to hate this program from the giant search engine. There are very few people who enjoy a steady income from this program, while the rest of us are seen struggling to get the approval from Google.

Even though few who manage to get the approval see their accounts blocked at any point of time for no big reason. These are some of the key reasons, why more and more bloggers and Webmasters are seen hating Adsense a lot. Here are some key reasons why I as well as many other bloggers/Webmasters now strongly dislike Google Adsense :

You may think I have personal reasons for writing this post. No, this is not like that. I don’t want new bloggers, my social media friends and new webmasters to quit blogging just because google adsense is not approving their blog. There are far better ways to make money without AdSense.

1 - Difficult to Get Approval

Most of the bloggers want to start making money right from the first day so they apply for the AdSense account, and this is wrong. Attempting to make money right after starting a blog is one of the mistakes new bloggers makes. However Google Adsense is very strict in terms and condition and doesn’t approve any site easily. Its policies are even much harder for the African amd Asian countries. Google is getting strict day by day in their terms and conditions .

Google Adsense follow a very stringent set of terms and conditions, which makes the process of approval very much difficult. The policies they have are much tougher to specific nations especially the ones based in Asian continent. This is basically due to the frauds and short cuts people have derived to make money via the Adsense program from African countries

So many bloggers are there who claims that they applied for AdSense after 6 month or 1 year but Google AdSense disapproved their application without providing any solid reason. However my experience is a bit different. I have got the 11 steps of getting approval from AdSense fast

2 - Banning an Approved Account

AdSense has too many rules and regulation. If you have got an approved account then it doesn’t mean that they will never ban it, AdSense is still temporary.

Google has loads of set guidelines for working with the Adsense program, which many people do not undergo. As I wrote above, even if you have an account, which is smoothly running that doesn’t mean it cannot be banned by Google. You can find a number of cases where Google has banned the accounts without even showcasing any tangible reason.

You will see so many search result where users has claimed that Google AdSense banned their account without giving any solid reasons. In 2015, one of my friends reported to me that Google banned his account with $50 and, with no any reason. Again, someone reported the same problem with over $500 in his account. It is quite common. Once banned, it would be very difficult for you to get your account activated again.

3 - Very Low CPC in African Countries

If you belongs to US or any western European country then you can earn a huge amount of money from AdSense due to high CPC like-2 to 5$ or even more. However if you live in African or Asian countries then just forget about making huge amount of money because the CPC of AdSense is very low there. Normally the CPC in African countries lies between $0.03-$0.08. In order to get more from AdSense, you must have good amount of traffics, and clicks from US, UK or Canada. This is one of the reasons I myself hate Google AdSense.

4 - Bloggers Hardly Click on AdSense Ads

It is not a solid reason to hate Google AdSense but if you are a blogger and your niche is blogging then there is hardly any chance that other bloggers,who will visit your site will click on Google AdSense Ads because they already know enough about the AdSense.

5 - Big Delay in Payment

First in order to receive money from AdSense you have to verify your home address. AdSense sends pin that might take 2 or 3 months depend on where you live. Adsense minimum payout is 100$, once you reach this minimum amount. You have to wait for many weeks or a month to receive checks.

AdSense Make Readers Leave The Site
When someone click on ad, they leave your site. Because adsense links don’t open in new tab. Majority of Adsense ads are CPC based. In order to make money readers have to leave your blog.
So, would you like to lose readers just for few cent?
The visitor that leave your website can be;
•A lost subscriber
•A lost sale
•and so on..

What Are The Benefits of Social Media Marketing

To some entrepreneurs, social media marketing is the “next big thing,” a temporary yet powerful fad that must be taken advantage of while it’s still in the spotlight. To others, it’s a buzzword with no practical advantages and a steep, complicated learning curve.

Because it appeared quickly, social media has developed a reputation by some for being a passing marketing interest, and therefore, an unprofitable one. The statistics, however, illustrate a different picture. According to Hubspot , 92% of marketers in 2014 claimed that social media marketing was important for their business, with 80% indicating their efforts increased traffic to their websites. And according to Social Media Examiner , 97% of marketers are currently participating in social media—but 85% of participants aren’t sure what social media tools are the best to use.

This demonstrates a huge potential for social media marketing to increase sales, but a lack of understanding on how to achieve those results. Here’s a look at just some of the ways social media marketing can improve your business:

Increased Brand Recognition.
Every opportunity you have to syndicate your content and increase your visibility is valuable. Your social media networks are just new channels for your brand’s voice and content. This is important because it simultaneously makes you easier and more accessible for new customers, and makes you more familiar and recognizable for existing customers. For example, a frequent Twitter user could hear about your company for the first time only after stumbling upon it in a newsfeed. Or, an otherwise apathetic customer might become better acquainted with your brand after seeing your presence on multiple networks.

Higher Brand Authority.
Customer satisfaction and brand loyalty both play a part in making your business more authoritative, but it all comes down to communication. When consumers see your company posting on social media, especially replying to customers and posting original content, it makes you appear more credible. Regularly interacting with customers demonstrates that your business cares about customer satisfaction, and is available to answer any questions that they might have. Satisfied customers are eager to spread the word about a great product or service and they usually turn to social media to express their opinion. Having customers mention your business on social media will advertise your business, and show new visitors your value and brand authority. Once you obtain a few satisfied customers who are vocal about their positive purchase experience, you can let the advertising be done for you by actual customers who enjoyed your product or service.

Interacting with your customers regularly is a show of good faith for other customers. When people go to compliment or brag about a product or service, they turn to social media. And when they post your brand name, new audience members will want to follow you for updates. The more people that are talking about you on social media, the more valuable and authoritative your brand will seem to new users. Not to mention, if you can
interact with major influencers on Twitter or other social networks, your visible authority and reach will skyrocket.

Increased Inbound Traffic.
Without social media, your inbound traffic is limited to people already familiar with your brand and individuals searching for keywords you currently rank for. Every social media profile you add is another path leading back to your site, and every piece of content you syndicate on those profiles is another opportunity for a new visitor. The more quality content you syndicate on social media, the more inbound traffic you’ll generate, and more traffic means more leads and more conversions.

Every social media profile you add to your marketing mix is a gateway to your website, and every piece of content you post is another opportunity to acquire a new customer. Social media is a melting pot of different types of people with varying backgrounds and behaviors. With different people come different needs and different ways of thinking.

Syndicating your content on as many platforms as possible allows these individuals to organically reach your business. For instance, perhaps someone in an older demographic of consumers will search for your website using a particular keyword on Facebook, but a millennial could begin their search by using a different social media platform entirely, because they search for products totally differently. By marketing on social media you can effectively open your business to a wider variety of versatile consumers all over the world.

Decreased Marketing Costs.
According to Hubspot , 84% of marketers found as little as six hours of effort per week was enough to generate increased traffic. Six hours is not a significant investment for a channel as large as social media. If you can lend just one hour a day to developing your content and syndication strategy, you could start seeing the results of your efforts. Even paid advertising through Facebook and Twitter is relatively cheap (depending on your goals, of course). Start small and you’ll never have to worry about going over budget—once you get a better feel for what to expect, you can increase your budget and increase your conversions correspondingly.

Better Search Engine Rankings.
SEO is the best way to capture relevant traffic from search engines, but the requirements for success are always changing. It’s no longer enough to regularly update your blog, ensure optimized title tags and meta descriptions, and distribute links pointing back to your site. Google and other search engines may be calculating their rankings using social media presence as a significant factor, because of the fact that strong brands almost always use social media. As such, being active on social media could act as a “brand signal” to search engines that your brand is legitimate, credible, and trustworthy. That means, if you want to rank for a given set of keywords, having a strong social media presence could be almost mandatory.

Although posting on social media might get your business some site traffic, more effort than that is required to see significant success. Search engine optimization is very important for achieving higher page rankings and obtaining traffic to your business website. While social media doesn’t directly increase search engine rankings, Social Media Examiner states that more than 58% of marketers who have been using social media for one year or longer still see improved search engine rankings. Being able to rank in the top positions for your keywords will revolutionize your traffic and continue to generate positive results for your business.
Let’s face it, everyone uses Google to find information, and they likely won’t navigate past page 1 because their answer normally is on the first page of results. If your business website isn’t ranked towards the top of search engine results, you should probably adjust your search engine optimization strategy.

To give yourself the best chance of ranking better through social media, create high quality content that integrates your targeted keywords. Content such as blogs, infographics, case studies, business information, and employee photos will make your business’s social media profile intriguing and credible. Once you begin posting quality content, you’ll begin to build a social media community where followers will "like" and "share" your content. Most importantly, it gives you more opportunities to get in front of industry influencers who will write about your business and provide links back – which will help to directly increase search engine rankings.

Better Customer Satisfaction
Social media is a networking and communication platform. Creating a voice for your company through these platforms is important in humanizing your company. Customers appreciate knowing that when they post comments on your pages, they will receive a personalized response rather than an automated message. Being able to acknowledge each comment shows that you are attentive of your visitors’ needs and aim to provide the best experience.

Every customer interaction on your business’s social media accounts is an opportunity to publicly demonstrate your compassion for your customers. Whether an individual has a question or a complaint, social media allows you to address the matter using interpersonal dialogue. A brand devoted to customer satisfaction that takes the time to compose personal messages will inherently be viewed in a positive light, even if responding to a customer complaint.

Social media marketing is possibly the most cost-efficient part of an advertising strategy. Signing up and creating a profile is free for almost all social networking platforms, and any paid promotions you decide to invest in are a relatively low cost compared to other marketing tactics. Being cost-effective is such an advantage because you can see a greater return on investment and retain a bigger budget for other marketing and business expenses.

If you decide to use paid advertising on social media, always start small to see what you should expect. As you become more comfortable, fine tune your strategy and try increasing your budget. Just by spending a small amount of time and money you can significantly increase your conversion rates and eventually get return on investment on the money you initially invested.

Tips To Sell Used Books On Amazon

Are your bookshelves overflowing? Do you frequent yard or estate sales? If so, you may be well positioned to sell used books on Amazon.com. Prepare for the secondhand bookselling business by paying attention to these details about setting up your shop and sales.
First, you'd better know "How to start your business online" before selling any products online.

Your business model defines your e-commerce business and, as such, can directly affect its future. Choose the right model, and use it as a blueprint to help guide your direction, choices and decisions from the very start. There are 4 steps to help you along the way.

Step 1: Decide what to sell .
Choose the products you want to deal in, also keeping in mind how you’ll handle shipping, breakage, inventory storage and insurance for these items. Consider the pros and cons of selling via your own
website, or signing on with an established marketplace like Amazon,
Jumia, jiji.ng and Mobofree and understanding their fee structures.

Step 2: Choose where your products will come from.
If you sell physical goods, you can create the products yourself – such as knitting sweaters – or figure out where to obtain them from others. Keep in mind that if you handcraft what you sell, you’ll be responsible for obtaining and managing materials for your creations, and you’ll need to decide whether to custom-make each item or build up an inventory you can draw from. For another example, if you deal in vintage books, you can scour thrift shops and estate sales on your own, or purchase from another book dealer with existing inventory. Alternatively, you may contract with manufacturers or wholesalers to create or provide your stock, or drop-ship, which involves product fulfillment via a supplier, and you won’t physically handle what you sell.

Step 3: Figure out who you’re selling to. Most e-commerce sellers sell directly to consumers vs. to other businesses, so spend some time thinking about the kind of customer you should be targeting. Here’s where online marketing and social media come in very handy – with these tools, you can establish your store’s online image, highlight products, connect directly with buyers and potential customers, and determine how
search engines are working to bring browsers to your site.

Step 4: Determine your competition …
and how to compete. Once you figure out who’s sharing your space in the marketplace, analyze how you can stay competitive – and, ideally, stay a step ahead. Decide whether your pricing is in line with what others are charging, how your product quality matches up, and how much shoppers have to choose from what you offer. Then get creative: Is there anything else you can differentiate your store with value-adds? These may include warranties,
free shipping, generous return policies,
special services like gift-wrapping, and getting to know your customers via social media.

Assemble the key elements of your e-commerce business model by following the steps above. Once you determine your products, sources, consumers and competition, you can use that information to craft your next steps and long-term goals. Well, "How to Sell Used Books on Amazon?"

Register to be a used book seller.

Amazon makes it easy to start listing your used books right away. Simply register on the Amazon Seller Central page, and you’re ready to begin listing and managing your inventory.

Collect your stock wisely.
This is easy if you’re culling your own shelves, but if you’re looking for other sources of used books for reselling, be sure not to pay too much for them. Look for thrift shops or garage sales that sell books by the bag or by the pound; if you choose to pay more for a volume, do your homework first to see how much in demand it is on Amazon so you can maximize your profits.

Look to wholesalers.

Wholesale booksellers may also be a good source of stock for your Amazon shop. Be aware you may have to place a minimum amount in order for the numbers to work in your favor

Do your research .

Have a copy of
Harry Potter to sell? So do hundreds of other Amazon sellers. Go ahead and list it, but understand that wildly popular volumes may be too plentiful to be desirable on the used book circuit.

Similarly, some topical publications may not be updated enough or of general interest except as a curiosity or prop, so think twice about listing that 2006 guide to Walt Disney World or a manual for an obsolete computer. A shortcut to this information can be found on every Amazon book listing that contains offers of used books; just click on the “Hardback” or “Used” listings or the “Have one to sell?” message.

Don’t price yourself out.
If you’re selling the same used book as other Amazon sellers, take a look at the high and low price points for the same volume. While you may not want to list yours at a higher price, don’t automatically meet the lowest price, either. Many shoppers are looking for that midpoint instead of the hardest bargain.

Consider condition carefully .

When you list your books, be ruthless in evaluating its condition. Bent pages and markings may not affect desirability or pricing as long as you’re upfront about describing your books’ condition accurately.

Ship speedily .
Don’t delay in fulfilling your orders. Consistently positive customer feedback will help highlight your Amazon used book shop for the browsers of the future.

11 Benefits Of Blogging For Your Business

You can be the biggest business brain in the world and yet if you’re missing out on one vital ingredient to your marketing matrix… well, let’s just put it this way: have you ever tasted a chocolate cake that’s missing the chocolate?

But I want to let you in on a little secret. You don’t have to be an expert to totally smash the blogging game out of the park.
What’s more, your business doesn’t have to be in the creative industry at all to make blogging work for you.

Because blogging? It’s for all of us. And it can benefit every damn business going.
To prove that very point, I’ve rounded up my top 11 benefits of blogging for your business. Go on – I dare you to not be a blogging convert by the end of the article.

See: 38 Benefits of Being a Blogger

1. Generates Organic Traffic
First thing’s first: blogging is the absolute boss at bringing traffic to your website.
Why? Primarily, through its ability to add fresh content on a regular basis.
Every blog article you post is one more indexed page on your site, and, as a result, one more opportunity to show up in search engines and pull in traffic through organic search.

Heard of a little thing called SEO? Fresh content is a serious force in boosting your SEO as search engines rank new content with vital importance. Basically, the more blog posts you add to your site, the higher Google is going to place you in their search results.

And if you’re competing with businesses that don’t even HAVE a blog? It goes without saying that Google is going to view you far more favourably. Easy peasy.

2. Gives You Ready-Made Content To Share On Social Media

We all know the value of social media in business promotion: it’s pretty much become a given that as a business you NEED to have a social media presence.
The thing is, sometimes it can be difficult to keep on thinking of interesting and new content to share. Because your social media has to be providing something of value to your followers. And, particularly if you don’t have a dedicated social media employee, that can be a time-consuming task.

The great thing with blogging is that it provides you with a ready-made hub of social media content. Plus, if your content is evergreen, you can go back to it time and time again whenever you’re seeing a lull in social media activity.

By sharing your blog content on social media, you could also be bringing new audiences to your site: after all, if your social media account really is a value-adding resource, not all of your followers will be there because they are already familiar with your business. This is your opportunity to engage an untapped market.

3. Provides Good Content For Newsletters
Similarly, blog content makes for a perfect addition to email newsletters. It gives your recipients something interesting to feast their eyes upon plus a good reason to visit your site.

4. Provides Shareable Content For Others On Social Media

Blogs are also brilliant content for other people to share on social media: so, if someone comes across one of your blog posts and LOVES what they read they might be influenced to shout about it on their own channels.

This is awesome for two reasons: one, it sends your content out to a brand new audience who might be brought over to your site and could turn into a lead.
Two, it gives you inbound links. Much like fresh content, inbound links are super important for your SEO rankings. The more you can get from external sources such as social media, the better.

5. Helps Convert Traffic Into Leads

Okay, so this is a pretty big one huh? Because as a business it is ALL ABOUT LEADS!
All this fresh content you’re creating holds a key role in this. According to a
report by Hubspot, businesses with 401-1000 pages of content get 6x more leads than those with just 51-100. Basically? The more pages (or the more blog posts!) the more leads. It really is as simple as that.

But there’s another benefit here… because every blog post is an opportunity to directly collect more leads. You can do that with something as easy as a Call to Action at the end of every article (you know the drill… “Love our content? Why not sign up to our weekly newsletter!”) or you can go a step further and offer a content upgrade at the bottom of your post. This is essentially an extension of the content you’re providing (and that the reader is already invested in!) such as:
An ebook related to the topic
A PDF of the post
An infographic
A video tutorial
A checklist
And so on… and so on…

The only thing your reader has to do is provide their email address.

6. The More Content You Create, The More You Can Repackage
…the larger your pool of blogs, the more resources you have to pick apart and repackage into these content upgrades or incentives. Half the time, double the result.

7. Helps Establish You As An Industry Expert

It’s pretty obvious that your blog should be an extension of your brand, as in it needs to be related to your industry.
You want to consistently provide helpful information to your leads and customers by answering any questions that they might have. By doing this, you’re showing that you SERIOUSLY know your stuff.

This results in you establishing your authority as a business. You’re proving that you’re an expert in the field.
And this? This promotes you as a trustworthy source. And trust is everything when it comes to building customer relationships.

Adding to this, if you are able to secure your position as the industry expert, other bloggers, journalists and industry players will come to you for interviews, article pitches, speech opportunities and so much more.

This will not only give you heaps of exposure to brand new prospects, but it will also create MORE inbound links (remember how important they are?) and will often even have a cash incentive. Triple whammy!

8. Drives Long Term Results With Evergreen Content

Your blog posts aren’t just great for bring in organic traffic now: they’re around for the long haul.
If your post is well optimized for SEO and on a searchable topic, it will keep cropping up time and time again on Google even years down the line.

That means you don’t have to even move a finger and you’ll still be generating new traffic.

9. Helps With Your Own Market Research
By taking note of the questions readers are asking in response to your blog posts and also regularly looking at your most popular content, you have immediate access to what is on the mind of your prospects.
This is super helpful as you can then use this information to tailor not only future content, but also directions your company might want to take / areas you might want to invest time and budget in.

10. Humanizes Your Brand

Particularly if your business sits on the more corporate side of the fence, a blog is the perfect opportunity to add a personal element to your work.
Here is your chance to show the personality behind your business… to really establish your voice.

The best blogs are ones that humanize a brand and form a bond beyond a commercial face with its readers.
One particularly effective way to do this is by interviewing team members in your blog. Let your customers get to know you so that you can build trust and allow real and important connections to be made.

11. Good Place To Achieve Subtler Advertising

Mega in-your-face advertising of your products can be off-putting to your prospects. I mean, it can get pretty invasive!

With a blog post you can drop in bits and piece of advertising in a far subtler way. For example, perhaps your website is all around fashion. Your post might be about the top tips to achieve the ultimate summer look… your post could include photos of products from your own site or even links to different areas of your site featuring some of your hottest items.

3 Easy Steps To Get Started With Google AdWords

Google AdWords is an online advertising service, developed by Google, where advertisers pay to display brief advertising copy to web users. Google AdWords' system is based partly on cookies and partly on keywords determined by advertisers. Google uses these characteristics to place advertising copy on pages where they think it might be relevant. Advertisers pay when users divert their browsing to click on the advertising copy. Partner websites receive a portion of the generated income. AdWords offers services such as pay-per-click (PPC) advertising and cost-per-acquisition (CPA) advertising.

When you start and run an e-commerce site, naturally you dedicate large chunks of your business day to essential tasks such as finding products to sell, website set-up and maintenance, photography and copywriting. But none of these elements mean anything without visitors to your site – and that’s where marketing comes in.
Many new e-commerce sellers are intimidated at the thought of developing and implementing a marketing plan. Fortunately, tools like Google AdWords have made online marketing an intuitive platform that even beginners can use to help drive visitors to your site. Here’s how to get started with Google AdWords.

Step 1: Establish a Google account for your business .
The first step is to sign up with Google Analytics, which measures the performance of your AdWords campaigns, plus shows you what you need to do to bump up your marketing and advertising programs. Once Google Analytics has been set up, connect it to Google AdWords. Once you create
Google account, you can easily access to blogger, AdWords, AdSense etc all in one.

Step 2: Get your marketing campaign in place.
For new e-commerce sellers, breaking down marketing campaigns into small steps makes the process easier. AdWords helps with every step of planning and setting up your campaigns, with detailed instructions and advice about planning, research and execution. Ask yourself which of your products will attract the most attention – for example, your most popular items or trending items on social media like Pinterest. Consider return on investment and margins, too – the product that draws in the most attention and/or sales may not be your flashiest or most expensive item.

Once you have analyzed your products for trends, start thinking like a customer. Use the Google Keyword Planner to analyze the keywords shoppers are using to search for products, then choose your own keywords accordingly to set up your Ad Groups. Next, create an Ad Group for each of your products and ensure your product description copy matches your established keywords. (For example, if you sell handmade soaps, suggested keywords to target could be “handmade,” “soap,” “cosmetics,” “scented” and “gifts.”)

Finally, it’s time to create copy for your ads. Keep in mind that brevity is the name of the game with AdWords, so you’ll have to capture as much of your store and product as possible within 3 lines of characters, plus your display URL. Choose words that invite action from shoppers in the short time before their attention is drawn elsewhere.

Step 3: Go deeper with product listing ads. Once you’ve gotten the hang of AdWords, take your campaign to the next level with product listing ads. Studies have shown that these listings have higher click-through rates than text ads alone, and help provide a leg-up over competitors with text-only ads.

Create a feed for your products and using Google Merchant Center, sync this up with your AdWords account. With only minimal set-up required, this helps your products appear on Google’s Shopping tab on the search page, with photos to help drive purchasing decisions.

To get started with product listing ads, research Shopping campaigns on Google’s Help center, then do a search of item similar to what you sell. This will help you understand what descriptions will work best, plus plan for where your store appears in searches at the price point you want.

How to Sell Your Products Online

Once you’ve determined what to sell, it’s time to decide how to sell. Two of the main options for e-commerce businesses are to create a website, or sell on a third-party marketplace, like
Amazon, Jiji.ng, Jumia Marketplace or eBay. There are pros and cons to each choice; here are some quick tips to help you figure out which is best for the needs of your business.

Option 1: Creating Your Own Online Store
Your store; your identity. With your own site, you’re not just another marketplace seller, but your own entity. It’s up to you to establish your brand, and build your business and reputation.
Fewer transaction fees . Online marketplaces assess fees for the convenience and features of their sites, and many sellers feel “nickel-and-dimed.” The fees are usually small on their own … but they add up fast! With your own store, you’ll certainly have costs – like hosting and credit card transaction fees – but you also may have some control over those fees.

You make the rules . Large online marketplaces usually have numerous rules and regulations in place – many with good reason considering the scope of their businesses. But with your own website, you can run your business as you see fit.

Success isn’t always simple when you’re on your own . With the freedom of your own store also comes the responsibility for a lot of the details that marketplaces like eBay and
Amazon take care of for you. You need to be prepared to put in hours for setup and site maintenance, as well as dealing with your inventory and customer support issues.

Success comes at a cost . As mentioned earlier, you’re going to be paying fees. Website design, prepackaged sites and hosting can get expensive, not to mention fees for third-party credit-card sales.
Your customers need to find you . Online shoppers frequently visit sites like eBay and Amazon first for their searches, so maintaining your own site removes you from that potentially lucrative equation. You’ll also need to factor marketing and advertising into your time and monetary costs.

Option 2: Selling Via Third-Party Marketplaces
Start selling … immediately! There are millions of shoppers already on sites like Amazon, Jumia and eBay and by searching for what you’re selling, they can easily get to your store.

It’s easy to expand your reach . You can list your products on multiple marketplaces (e.g., on both eBay, Jumia and Amazon). In addition, you can test shopper interest in products before committing to a large-scale selling operation.

It’s turnkey. You won’t have to set up checkout and fulfillment support when you sell on large marketplaces, such as Amazon and eBay. And don’t forget loyalty and frequent-buying programs (like Amazon Prime), which can be very difficult to develop on your own – especially in the beginning.

The cost of doing business can be high . The turnkey model comes at a cost to sellers, usually deducted as a percentage of each sale along with other fees.
Your identity is tied into the marketplace’s identity. You may find it’s hard to stand out when you’re part of large online selling sites, and that could limit your branding and ability to connect with customers on a personal level.

You need to do your homework … and legwork . Large e-commerce marketplaces usually have strict listing requirements, and making sure all of your products conform to the rules can be a challenge. In addition, if you’re selling on multiple marketplaces, you may need to customize your listings to conform to the different rules – which can mean double the setup work. Finally, because the landscape changes frequently, you’ll need to check in regularly stay abreast of new developments.

Clearly, there are pros and cons to all of your e-commerce selling options. Carefully weigh what you think will work best for you – it can even be a combination of options! And remember, you can always change course as your business dictates.

10 Tips to Grow Sales on Amazon

Amazon is one of the first places multitudes of shoppers look for when making a purchase — whether it is a book or clothing or soup or household appliances, Amazon has got it all. Now more than ever, securing your foothold in the Amazon marketplace can mean big things for your e-commerce site. Looking to grow your sales? Follow these 10 tips.

1. Remember that product titles help optimize sales.
Use all available space for product titles and include as many keywords as possible, since customers may use a variety of descriptors for products (see tip 2). Stay away from special characters, punctuation and formatting that buyers typically don’t use while searching for an item to purchase.

2. Amazon offers five search terms – so use all of them .
Let’s say you’re selling a silver link bracelet. If your product title is “Silver Link Bracelet,” figure out which other 5 keywords may bring buyers to your product. Don’t repeat the information you’ve already given in your product title – think about other attributes of your product, such as clasp type, length, style and metal type.

3. Carefully choose two nodes .
Nodes are Amazon’s product codes, which identify items within product categories. The silver bracelet example from above may be listed under “apparel” and “jewelry.”

4. Think like a customer.
As you write your listing information, consider the ease with which your products can be found, and how appealing your product information is. Spend some time reviewing how other sellers market the same or similar items. Pay attention to the types of listings that would make you hit “buy,” and the ones that would cause you to walk away. Make edits to your own listings based on what you learn from shopping around!

5. Include detailed product criteria .
A fairly new offering from Amazon, Filtered Navigation gives sellers the opportunity to spell out product details that will appear in product search results. Carefully considered details will help bring shoppers to your product.

6. At the same time, don’t go overboard on information, either!
There’s a fine line between just enough details and information overload. Use effective language, but don’t overdo it with a lot of extraneous verbiage. Try to keep your copy to fewer than 200 words, and make judicious use of simple HTML formatting for emphasis. If you use bullet points, make sure they highlight the item’s most salient attributes.

7. Understand product page procedures . While links to different sellers of the same product will appear during a specific product search, the main product page that comes up belongs to one seller. Amazon’s algorithm determines which seller’s page appears based on a number of factors, including buyer feedback and merchant sales volume. Keep in mind, if your product page isn’t the chosen one, you can make a case for it by contacting Amazon seller support – especially if you believe your product images and data are superior to what’s coming up.

8. Great images make a big difference. Ideally, Amazon images should be 500×500 pixels. Use a white background and frame (or crop) your shot so the product takes up about 4/5ths of the overall image. Stay away from distracting and data-hogging elements like animations, graphics and watermarks.

9. Pay attention to performance .
As a seller, your reputation hinges on your ability to provide quality products, convey information effectively and accurately, and fulfill orders properly. Amazon keeps a close watch on sellers’ order defect rates as well as feedback on communications with customers and returns. Because Amazon’s priority is its own bottom line, it wants its sellers to keep to the same high standards it holds for itself as a major marketplace.

10. Think about whether Fulfillment By Amazon (FBA) is right for you .
The biggest benefits of having Amazon’s logistics network fulfill and deliver your products are inclusion in the popular Amazon Prime program and higher views. Some sellers find using FBA for their top products only can have big returns.

If you’re selling on Amazon, it pays to be knowledgeable about how it works. Use the tips above to ensure your products get noticed, and you may see even start seeing a nice bump in your sales numbers soon!

Follow Flowdiary Blog

Connect with us via:

Join over 100+ subscribers