Government to sell its books directly via Amazon, Flipkart, Google Play

Have you ever imagined a official government books from the private e tailer giant ? but this is happening in India.The government plans to start directly offering the books it publishes through online platforms such asAmazon, Flipkart and Google Play.
The Publications Division of the information and broadcasting ministry is in talks with e-commerce companies on the plan, said officials aware of the matter.
“Earlier, we used to sell the book to our authorized agents, who in turn would sell it online,”
said an official.
Which books will made available ?
The process is likely to start with the annual ‘India’ compendium followed by another 150 books; which will be announced by February 18.
The other books that the all women publications division wants to sell directly are titles based on India’s freedom struggle, culture, heritage and important national leaders. It will continue to sell through agents as well.
Discounts and Agreements
The government will sell the books at maximum retail price but will leave it to the online retailer websites to decide on how much to charge buyers. The websites will have freedom to offer on and above discount in their capacity. Most online sites seek to compete for customers by offering discounts.
In the first phase government also plans to start selling digital versions at a 25% discount.
Apart from the 25% discount for digital publications, this includes possiblemarketing agreementswith e-commerce platforms forbetter visibility and accessibility.
The policy stipulates that revenue from online sales of digital versions will be shared in a70:30ratio between the Publications Division and e-commerce platforms. Though this tie-up is for two years for initial period; These tie-ups will be reviewed after two years.

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Mohiddeen Ahmad

I am Mohiddeen Ahmad, the fountainhead of Flowdiary Blog. I Manage this blog and post articles relating to Entrepreneurship, Online Marketing, Technology, Blogging and more.. Stay updated on Facebook, Google+, Twitter, Instagram, and YouTube

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