10 Common Strategies for Launching a Successful Blog

In hopes of sharing some of this knowledge with my fellow bloggers, I’m going to list some of the key things I’ve learned about starting s successful blog. I hope to develop some of these things in future posts, but I thought a good overview would help.

The following are basic blogging strategies every professional blogger should implement to help ensure success:

1. Keep the blog's look, overall design and content professional.
Always convey a professional image, regardless of the subject matter or your audience. The look and overall design of your blog should be professional, and easy to read and understand.

Also, be sure to edit and proofread your work carefully to avoid or correct any errors. Spelling mistakes or grammatical errors in your blog take away from your credibility and make your blog appear amateurish.

2. Adopt a multifaceted approach to promoting your blog continuously.
It will take some time to build an audience in the hundreds of thousands or millions. To achieve this level of success will typically require ongoing marketing, promotions and even paid advertising. Many of the world's most successful bloggers have relied on the mainstream media to generate publicity for their blog to help build an audience. Promoting your blog on an ongoing basis is as important as regularly adding new content.

3. Transform your blog into an interactive online community.
Instead of focusing exclusively on publishing content, develop your blog into an interactive online community. Encourage your audience to post feedback and comments, interact with each other, share their ideas, and enhance your content by adding their own information.

Also Read: 3 Ways to Promote Your Blog Graphically

Be sure to incorporate a "Share" button into each of your blog entries. Make it very easy for readers to share your content via email, Facebook, Google+, Twitter or LinkedIn. Virtually all the popular blogging platforms offer a widget that makes it easy to integrate a "Share" button into your blog. Doing this can help you build your audience through virtual word-of-mouth

4. Add new content on a regular basis.
To build and maintain a steady audience, regularly add new content to your blog. Every new blog entry should cater to your blog's target audience, offer content that's perceived as valuable, and build upon previously published content.
For a blog to be successful, you must stay on topic and cater to the wants, needs and expectations of your target audience. This means developing a thorough understanding of who your audience is, then adjusting your focus as trends and demands change over time.

Once you set a schedule for posting new content, it's essential to maintain that schedule, so plan accordingly and don't be over-ambitious. You're better off promising new content once a week then posting twice or three times per week on occasion, as opposed to promising new content daily (or several times daily) and not being able to deliver.

5. Put a unique twist on your blog's topic and content.
It's virtually impossible to brainstorm a totally original topic to blog about. Instead, your primary and ongoing goal should be to continuously develop innovative content and put a truly unique spin on whatever topic you're blogging about.

You, as a blogger, are a unique individual with your own personality. To set your blog apart, be sure to incorporate your knowledge, voice and personality into your blog. This is one of the easiest ways to set it apart from your competition. You can also set your blog apart by including proprietary information, publishing extremely timely facts or research, or by incorporating your own unique thoughts, ideas, perspective or expertise into each of your blog entries.

Be sure to research how other bloggers and website operators are presenting similar information, and then develop innovative ways to do it better or in a more unique, attention-getting, and memorable way. You'll want to keep constant tabs on what your competition is doing, plus stay up-to-date on trends happening within the blogosphere. Another important strategy for creating and publishing a successful blog is to develop content that isn't readily available elsewhere in the blogosphere or on the web. The more unique and innovative your content and the better you target your audience, the easier it will be to build a following.

6. Keep the reader’s problems in mind.
This goes with the tip above, but it’s important to stress that you’re thinking about the reader’s problem, and no one else’s. Who are your readers? What is your target audience? And how well do you know them? If you don’t know them well, you should start asking them: What do they want to know? What problems do they need addressed? Read other blogs with the same target audience if you don’t have an audience yet, and see what problems those readers express. On this blog, for example, many of you seem to be bloggers who want to build a successful blog — and therefore, I would be remiss not to address that problem here. Many readers face problems having to do with simplicity, with productivity and organization, with health and fitness, and so on. I address problems related to those topics, and generally they’re happy. If they’re not happy, I try to address the problems I’ve missed. Once you’ve identified the problems, again, try to be as useful as possible in solving them.

7. Don’t just write about yourself
You should always put a piece of yourself into your posts, if you want readers to identify with you. But your blog shouldn’t just be all about you, not if you want people to keep coming back. While many blogs start as a personal journal, I have to be honest — most people aren’t interested in reading personal journals unless those journals are about people who are doing something they want to do. That kind of journal, then, becomes extremely useful in solving a problem they have.

In other words, even if the journal seems to be all about the blogger, to the reader, it becomes about the reader. And that’s why it works. You should take that lesson and remember that you’re not writing for yourself. You’re writing for an audience. Make it about them, and you, in a shared conversation. Incorporate their questions, their stories. Share what you’ve learned, but also share what they’ve learned.

8. Don’t be afraid to try new things
Blogs can get stale if they do the same things over and over. When you sense this is happening to you, break out from your mold. Look at what other blogs are doing different, and try those things out. Find other mediums, such as movies and magazines and books, and see if you can get ideas from them. Don’t be afraid to experiment, and to fail. It’s from this failure that you’ll find success.

9. Focus on the essential
A blogger could spend every waking hour on his blog, not only writing posts but formatting them, finding photos and links, reading and responding to comments, checking stats, seeing how much money he’s made on different ad systems, tweaking the blog’s layout and design, keeping updated with the social media, reading feeds, checking and responding to email, keeping up with Twitter … and so on, ad nauseum. It’s not worth it. It doesn’t help your blog to grow.

Figure out what’s essential, what you really need to do, what actions pay off … and spend your time doing these things. Let the other stuff fade to the background, and do them infrequently. For me, writing and interacting with readers are the two essential activities. Sure, I still do most of the other stuff, but I try to minimize the time I spend on them, and place most of my emphasis on the essentials.

10. Allow guest posting
Besides social media and the ocassional link from a bigger blog, the best way to draw new readers to your blog is to write great guest posts for other blogs, especially bigger ones. This shows a new audience what a great writer you are, and how useful your posts are. I wrote dozens of guest posts for dozens of blogs in my early blogging days, and nothing helped get exposure for the blog more than this. When writing a guest post, write your absolute best stuff, following all of the tips above.

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Mohiddeen Ahmad

I am Mohiddeen Ahmad, the fountainhead of Flowdiary Blog. I Manage this blog and post articles relating to Entrepreneurship, Online Marketing, Technology, Blogging and more.. Stay updated on Facebook, Google+, Twitter, Instagram, and YouTube

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