Learn How to Become a Successful Blogger


Well, first, running a blog is really hard and time-consuming. Putting posts up is not going to result in money falling like rain (though judging by some of the people I’ve seen on paid trips, it can amount to a drizzle). You have to work for it. It takes persistence. Unless you hit the Internet “viral” lottery, you should expect to plug away for a least a year with minimal success.

Read: How to Launch a Successful Blog

Think of travel blogging like the restaurant business: Just because there are a lot of restaurants doesn’t mean that that they are all good or that you shouldn’t open one of your own! Instead, people who open a restaurant or desire to be a world-class chef look around and say, “I can do this better .” That’s the mindset you should have about your travel blog.

Just because you travel and write doesn’t mean you can write well or can become a good travel writer. There is a big difference between the content I produced then and the content I produce now. Sucking — at first — is part of the journey. You aren’t going to be great out of the gate.
But how do you quicken the curve to greatness? Here are six things you MUST do to succeed in travel blogging (or any blogging field, really):


1. Read a lot
I am always shocked at how few travel bloggers develop their skills by reading. Very few read any marketing, strategy, business, or self-development books. Running a blog is running a business, and if you don’t go to “school” and constantly learn, you’re going to fall behind. Every successful person I know is a voracious reader. They constantly try to improve their skills and knowledge. You must always be student. You must always learn.

After all, why reinvent the wheel?
Read what experts have to say, learn what works, and apply the tips you pick up to your blog. If someone has been there and done that, why try to learn that through trial and constant error? Read the best way to do it… and do it! I read a lot besides travel books. I consume marketing books, management, writing, history books, and biographies. Even if you only get one idea from the book, that book was worth it. I read at least one book a week and am often reading multiple books at a time. Travel, history, business, fiction...


2. Be Like Apple — Think Different
Whatever you are going to write about, try to present that subject in a way that hasn’t been done before. If everyone is sharing sponsored content, don’t. If everyone is writing text, make a video. If everyone is serious, be funny. If everyone has complex designs, go simple and visual. If everyone is doing one-off blog posts, create a story through a series of posts that keep people coming back for more.
Always innovate — do something different and unique.

3. Invest in Your Blog
For a long time, I avoided spending any money on this website. I bootstrapped everything and viewed every expense negatively. “That designer would be nice but I can’t afford it. I’ll just create a crappier design myself.”

But I soon realized money spent wisely is an investment. Now I pay for designers, SEO auditors, conferences, video and audio editors, copy editors, and much more. This allows me to improve the reader experience, develop useful products, work on other projects, and free up time to write. I focus on my core competencies and hire the rest out.

It’s easy to say, “Oh, that conference is too much. I don’t want to spend that much.” But if that conference results in one strong business connection that leads to new sales or a guest posting opportunity, then the conference is worth it. (See below for some good conferences to attend.)
Businesses invest in themselves — and you need to do the same. It can be easy for me to say now, but even when you start, spending a little bit of money can go a long way. I didn’t start out hiring lots of people. I hired one person, then another, then another. Even if you spend a few hundred dollars on snazzier banners, that can go a long way to improving your readers’ experience.

4. Be Niche
Back when I started blogging in 2008, it was easy to maintain a general budget travel website. You could cover a wide range of travel topics and face little competition. There was only a handful of bloggers. Now, there are too many long-established blogs and websites to do that. (And you’d also be way behind in Google search results.)

I recommend being as narrow and focused in your topic(s) as possible. Whether it’s RV travel, Turkey, Thailand, NYC, or your small town, the power of search lets everyone define their niche and still be able to reach millions of potential readers. In fact, being niche now is better than trying to be a more general resource site like mine.
Moreover, focusing lets you become an expert. You can be the person to whom readers always turn for information on this subject or that destination, which allows you to cultivate a bigger presence online.
Don’t try to be everything to everyone. Go narrow. Go deep.

5. Create Products
Businesses sell something — and so should you. Whether it’s a course, a book, t-shirts, tours, or just other people’s products via affiliate marketing, give your audience an opportunity to support your website. Offering products for sale allows you to be independent from sponsors and brand deals and not compete with other travel bloggers for spots on press trips (see below). It allows you to scale your website and your revenue. Many products offer value to your readers by going more in-depth and in detail than a blog post usually allows.

There are few travel bloggers that produce products. Most of the time, travel bloggers end up making money by creating sponsored content and getting paid to go on trips. That’s cool if that is something you want to do, but that is time-consuming and requires you to be constantly working (and it’s soul-sucking). You never have time to relax or do something for yourself. It’s not a hamster wheel you want to be tied to.
Products allow you to generate something once and earn revenue while sleeping, sightseeing, or getting a suntan on a beach!


6. Be Persistent
Rome wasn’t built in a day — and your blog won’t build itself overnight either. Maintain realistic expectations about your blog. Don’t expect anything but hard work for the first year. Don’t rush. Build something that will last. The light is always at the end of the tunnel, but too many people give up right before the end. Keep going. You’ll make it!


I'm a Tech Blogger, Web Developer, Digital Marketer, Writer... Owner of Flowdiary Blog.. Follow me on Google+, Twitter, Instagram, and YouTube channel

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1 comments:

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June 5, 2017 at 12:35 PM delete

This post is all about travel blogs it doesn't relate to me

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