The Ultimate Guide To Make Money on Instagram


Marketing on Instagram offers social media enthusiasts the opportunity to land a side job where they get paid to post pretty pictures and acquire free stuff.

Since January, it has gained 100 million monthly active users, with the total currently sitting at a hefty 400 million monthly and 75 million daily users.
That’s pretty astonishing. So it’s no surprise that brands are now dedicating a substantial percentage of their social media marketing budget to this image heavy channel.

So what does that mean for you?
Well, now is the perfect time to cash in on its growing popularity.
If you’re prepared to put in the time and commitment, you can easily find yourself in a position where you can start making serious money from your Instagram account.


See Also: 5 Ways You Can Make Money on Facebook

Instagram “influencers,” as the industry calls them, team up with businesses to promote products or brand campaigns on the photo-sharing platform. These promotions take the form of photos, hashtags and captions, and compensation depends on the brand, scope of the project and influencer’s bargaining power. While some brands pay between $5 to $10 per thousand followers, others offer $100 per 100 followers and still others pay only in free swag.


The Instagram brand promotion business is a large one. Companies across all industries combined spend between $1 billion and $1.5 billion per year on sponsoring content on the platform, Thomas Rankin, CEO of Dash Hudson, a company that sources Instagram influencers for brands, told The Huffington Post. Stay updated with Flowdiary Blog, I'll make your dream reality. Let's go:

Getting Started

At the end of this article you'll be able to learn:
1. The Basic Requirements needed to start making money on Instagram

2. What you need to do before start generating income
using your Instagram account

3. Ways you can make money directly on Instagram

Read: 10 Legitimate Ways to Make Money Online Without Investing

Let's start:

BASIC REQUIREMENTS

There some requirements you should follow in order to start making money on social media.., more especially you're in Instagram which you need more followers in order to make cash online, understanding your audience etc.. These are:

ATTRACT MORE FOLLOWERS
First thing’s first: what’s your following like? You should know from the start that most brands will expect a strong and loyal following in order to build a working partnership. If you’re lacking in this department, there are a few simple ways you can increase your amount of followers whilst building a professional look for your account.

Recommended: The Ultimate Guide to Get More Instagram Followers

UNDERSTAND YOUR AUDIENCE
Understanding who your target audience is greatly helps to formulate and produce content accordingly, it depends on:
1. Age
2. Gender
3. Demographics
4. Geography
5. Existing customers or New leads
6. Interests
7. Other proclivities


WHAT YOU NEED TO DO

You'll need to do the following:

Be Consistent
It’s important to be consistent if you want to make money on Instagram. We mean that in a few different senses. First, it’s a good idea to be tonally and thematically consistent. Some successful Instagram stars go so far as to use the same filter in all of their posts. Others stick to a single theme that appears in all their pictures, like pictures of their shoes on interesting floors, for example.

See: How to Become a Successful Blogger

Instagram success is often built on a consistent image. Unless you’re already famous, you may be better off sticking to a theme rather than just posting images of your life or yourself with your friends.

Second, it’s a good idea to keep the quality of your pictures consistent. If you have some beautifully styled pictures mixed in with less considered posts you’re less likely to make it big on Instagram. Remember, you can always have two accounts, one for unedited personal pictures and a separate, curated account for money-making purposes.

Third, it’s wise to be consistent with the timing of your posts. If you post a handful of pictures over the weekend and then nothing during the week, you won’t maintain consistent visibility in people’s feeds. It’s a good idea to post daily. Some even go so far as to post at the same time of day.

Engage With Your Followers
Engaging with your followers will help you grow a bigger and more loyal base, which you can later use to start making money on Instagram. If people leave complimentary comments on your photos, shoot them a thank-you comment. If you get (non-sketchy) inquiries via Instagram’s messaging system, respond politely.

Expand Your Horizons
Successful Instagrammers often have a sizable presence on other social media, too. Putting time and effort into maintaining a personal blog and building your Twitter following can help you make money on Instagram. Why? Because success on one platform can reinforce your success on another.

Also, if you have a relationship with a brand that’s paying you for, say, a sponsored blog post, that brand might also be willing to pay you for a sponsored Instagram post. The more exposure you have on social media, the better. And don’t neglect LinkedIn, as a good profile there will boost your professionalism in the eyes of brands.
Ideally, your Instagram account would get pickup in other media, too. That’s where it helps to have a theme. Having a themed account with a large number of followers makes it more likely that you’ll get coverage on other websites, which in turn can help you gain thousands of new Instagram followers.

Use the right Hashtags
Without hashtags, you’re unlikely to gain followers among the hundreds of millions of strangers who make up Instagram’s user base. If you’re already famous people may search your name. But if you’re a mere mortal, you’ll probably need to use hashtags to get your posts found. Using hashtags can also help you get your pictures featured on other Instagram accounts, which in turn helps you gain new followers.


HOW TO MAKE MONEY ON INSTAGRAM


You've reached to the point, you can actually make money on any one of the ways listed and explained below, read now:

See: 6 Ways to Monetize Your Blog Effectively

1. Affiliate Marketing
Affiliate marketing is basically when you promote a product and get paid per sale. You’ll often see bloggers doing this with sidebar banners promoting their partners (affiliates), or even through specific product inspired posts. Well, it’s not much different with Instagram.

With Instagram, you post attractive images highlighting their products and drive sales through your affiliate URL (this should be provided by your affiliate).

There are quite a few companies you can work with here. Here are some:
Sharesale: Find companies you want to work with, sign up for their affiliate program, get approved then start promoting. In some programs, it's easier to get approved if you have a blog or website.
- Check it

Ebates : Refer people that love deals & discounts, then get commission.
- Check it

Stylinity : Great for fashion bloggers. When people shop using your link, you'll get commission. - Check it

You can put your affiliate URL on your captions or on your bio. You can either use bitly.com to shorten and customize your affiliate link OR you can hook up your blog and Instagram profile so that when people purchase through your link, you get a sale.
It really couldn’t be easier. This type of marketing is particularly popular with clothing on Instagram, as you can post your “OOTD” (outfit of the day) with the affiliate link sending followers to your full outfit details.

For those involved in the travel industry (or simply those that love to travel – ahem, all of us!), you could try to set up and use affiliate marketing when taking part in reviews for hotels and venues. Simply direct followers to book through your link!
It’s also great for beauty bloggers, as you can invite people to “shop the look.” These methods are subtler and, as such, more effective than a direct sales type pitch.


2. Create Sponsored Posts
Instagram users with engaged followings can earn extra money by creating original sponsored content for brands.

In a nutshell, a piece of sponsored content on Instagram is a photo or video that highlights a product or a brand.

These posts are accompanied by captions that may include branded hashtags, @mentions, or links.

Brands don’t typically require a formal brand ambassadorship for creators of sponsored content, but it’s common to for them to tap certain influencers for content time and time again.

However, it’s important that any brands or products you promote are a good fit for your own personal image on Instagram.
The idea is to show off brands that you can personally get behind, and to show your followers how that brand fits into your lifestyle.

TapInfluence is a great tool for Instagram creators who are looking for opportunities for sponsored content, and it takes the guesswork out of the process of aligning with brands. You create a profile that describes you and the nature of your content, and brands who are interested in working with you will invite you to programs.

Ifluenz is another easy tool as you can browse matching available campaigns created by a variety of brands and directly promote the ones you prefer.


3. Promote Your Business, Products...
If you run your own business, then Instagram needs to hold an integral place in your marketing matrix.

If you sell products, use it to post beautiful shots that can’t be found on your website. Here are some creative ways to promote your products or services:
Behind the scenes. “Behind the scenes” type images tend to be hugely popular – picture gorgeous handmade soaps being gift wrapped, jewellery being pieced together or delicious cakes straight out of the oven. It’s appealing and adds a certain realness to what you’re doing… and people love that.

Your customers' photos: Linked to this is the use of User Generated Content on your account. Get customers to share their images of your products and re-gram (download "Repost for Instagram" app to repost your customers' photos). This is a proven successful method of selling and would make a great addition to your account. It also calls for you to start up your own unique hashtag which you can then promote to all your customers: it’s a seriously slick way to make yourself stand out from the crowd. For example, White Castle asks their customers to use #MyCrave to their photos


Hope this article is helpful.

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Mohiddeen Ahmad

I am Mohiddeen Ahmad, the fountainhead of Flowdiary Blog. I Manage this blog and post articles relating to Entrepreneurship, Online Marketing, Technology, Blogging and more.. Stay updated on Facebook, Google+, Twitter, Instagram, and YouTube

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