Why Backlinks Are Better than Paid Advertising


Hi Flowdiarers, I'd like to share a little knowledge about the importance of backlinks in blogging and why it is better than paid online advertising.
 
First, we'll like to know what's:
1. Paid advertisement
2. Backlinks in blogging
3. The importance of backlinks
4. Why it is better than paid advertisement
 
As you all knew that paid advertising " is any kind of advertising that you have to pay for, versus owned or earned advertising.

With paid advertising, marketers pay the owner of ad space in exchange for use of that space. The price paid for the ad space is often settled through a bidding process between marketers and the ad space owner.

There are several categories, including pay-per (PPC), pay-per-impression (PPI) etc
", in other words to pay and attract more people using the ad type to drive traffics direct to the advertisers website/blog. Blog owners used to place ads as an advert on their blogs. Banner ads and text links are the most popular adverts type on the web.

And you can see that Google AdSense uses banner ads to promotes their advertisers products, which is displayed on publishers website. Furthermore, affiliate programs also uses same, Google AdSense alternatives and other internet companies.
 
Then, What is backlink? We can say "Backlinks are incoming links to a webpage.

When a webpage links to any other page, it’s called a backlink. In the past, backlinks were the major metric for the ranking of a webpage. A page with a lot of backlinks tended to rank higher on all major search engines, including Google. This is still true to a large extent.
It is also said to be the way of borrowing traffics to the guest's website. Most bloggers uses this way to promote their website, (i.e to drive traffics back to their blogs) How to put backlink on someone’s blog? I know a such question would be asked because I did’nt explained how does it work.. Indian professional blogger, Harsh Agrawal says backlinks are incoming links to a webpage which are posted on popular websites that accept guest posts (comments). You visit the website/blog as a guest, and comment on any post which (in the comment section) allows you to fill your name, your website, your email address and the last what you’re going to say (comment post).

What are the importance of backlinks
Before I talk about the advantages of backlinks, you need to know that much has changed concerning backlinks in the past couple of years. There was a time when even low-quality links helped in ranking a site. But ever since Google rolled out its
Penguin algorithm, the whole landscape of backlinking has changed.

It is important to have backlinks from quality sites, and those backlinks should be contextual. If, for example, you have a site about fish, and you are creating links from other niche sites about monkeys, these links will be of no use. Your goal should be to get links from authoritative and relevant sites.

Now let’s take a look at why it is important for you to create backlinks to your site:

Driving organic traffic to your blog:
Through backlinks, you can get huge amount of visitors to read what you’ve been publishing in your blog. This helps to attract more blog readers to keep visiting your blog always.

Build your brand authority
Sure, getting links on popular websites is great for your SEO efforts, but they also help to build the authority of your brand.

The same way Google looks as these links as a good indication that your website provides useful information, consumers see it as a good indication that your brand is one that they should take an interest in.

So, while high quality links on popular websites will greatly benefit your SEO, they will also help attract consumers to your brand simply by association. This also helps to present your company as an information source within your industry, and can even result in websites linking to your content, giving you natural backlinks, which Google loves.

Building your audience:
Another good important of backlinks in blogging is building your audience to get right and organic readers in your blog. Follow me you’ll understand better.

Improves organic ranking
Backlinks help in getting better search engine rankings.

If any of your content is getting organic links from other sites, that content will naturally rank higher with search engines.
Your goal should be to create links to individual posts/pages along with those leading to your homepage.

Faster indexing
Backlinks help search engine bots discover links to your site and crawl your site effectively .

Especially for a new website, it is important to get backlinks as they help in the faster discovery and indexing of your site.

Referral traffic
One of the major benefits of backlinks is that they help get referral traffic. Usually, referral traffic is targeted and has a low bounce rate.

Create new relationships
When someone reads good content and sees a backlink pointing to the source or creator, there is a very good chance that they will click on the link to learn more about who or what is responsible for what they just enjoyed.

This can lead to that individual joining your newsletter or performing some other measurable action on your website. They might connect and follow your social media profiles or they might read your blog and then bookmark it or subscribe to your RSS feed. A simple link can bring a company and consumer together without the aid of search engine rankings.


Why backlinks are better than paid advertising
You know, every blogger need traffics to his/her blog in order to monetize and earn money from his/her blog. That’s why some bloggers (few of them) spend money on paid advertisement on popular websites. If you can consider, advertising some blogs on google adwords is a waste of money, (I don’t mean all bloggers wastes their money!) don’t judge, I’ll explain and you’ll understand better.

You’ve reached to the point, these are my reasons why backlinks are better than paid advertisement for bloggers:
1. Driving organic and quality traffics
If you’re requesting for Google AdSense, and you’re advertising your blog on some banned or websites publishing illegal contents to get traffics to enable AdSense team to approve your blog, you’re definitely wrong and Google won’t approve the blog! Because your source of traffic is illegal. The second thing Google checks in your blog while reviewing your AdSense application is your source of traffic. The company urges publishers to get organic and quality traffics from search engines.
Then, how backlinks helps you get organic and quality traffics? Google AdSense like websites with backlinks on most popular websites and which don’t use illegal contents. It looks as these links as a good indication that your website provides useful information

2. Building your audience
The first thing professional bloggers did when starting a blog as a newbies was building an audience. Even when you are running a facebook ad, the system will as you to target your audience, which relates to age, gender, interests etc. On paid online advertisement, some websites won’t ask you so. They just send you traffics indirectly without considering age, interests etc. If you are running an entertainment blog, news media, or a community website, then you don’t need to depend on backlinks anymore while building an audience. These are widely blogs which need everyone to read. The websites which need to build an audience using backlinks are blog for bloggers, tech blogs, fashion blogs.. e.g: flowdiary, allbloggingtips, shoutmetech, bloggingTipsAndTricks, shoutmeloud.. etc.

Understanding who your target audience is greatly helps to formulate and produce content accordingly, it depends on:
1. Age
2. Gender
3. Demographics
4. Geography
5. Interests
6. Other proclivities

3. Permanent link
Backlinks are permanent links posted on websites for years without removing, while paid advert would be removed after some days, weeks or a month. This is also a great benefit, as your website link would’nt be removed i.e you’ll be receiving traffics even after some years.

4. Backlinks are free
The most costly business on the internet is advertising. You’ll need to pay for online advertisement in order to drive traffics to your blog/website, while backlinks are totally free. Some websites may even charge you over $1,000 for just a month on a single banner ad. Some $100+ a week for text link and related.

So in this time, backlinks helps you to drive traffics for free without been charged. Isn’t not a great benefit? It is indeed.

5. Improves organic ranking
Backlinks helps in getting better search engine ranking. Paid advertising won't help you to do so. It just send you traffics for a few time.

6. Paid advertising is expensive
That leads naturally into the next disadvantage of PPC advertising – it can get downright expensive really fast! I’ve seen misguided clients burn through a few thousand dollars of their AdWords budget in a single day because they were advertising for keywords that were not profitable and forgot that they had to pay for each and every click even if those “clickers” don’t buy.

7. People tend to ignore sponsored ads
A recent Google survey revealed that
85-percent of people claim to ignore sponsored listings when searching via Google. It’s true; I admit tuning out advertising when I search or post my status update on Facebook, which is unfortunate for the PPC advertisements trying to get me to click.

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Mohiddeen Ahmad

I am Mohiddeen Ahmad, the fountainhead of Flowdiary Blog. I Manage this blog and post articles relating to Entrepreneurship, Online Marketing, Technology, Blogging and more.. Stay updated on Facebook, Google+, Twitter, Instagram, and YouTube

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1 comments:

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June 28, 2017 at 4:17 AM delete

Hi. Thanks for your article. It would be helpful and easier now since link building is consider by many, one of the hardest parts of the SEO work. https://seattlewebworks.com/a-starting-guide-to-link-building/ - Do you agree?

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