5 Tips For Selling Digital Products

A few years ago, selling products meant delivering a real, physical item – the kind you can hold in your hand. Today, though, some of the most profitable businesses in the world earn their fortune by selling products that have no physical existence outside of 1’s and 0’s inside a computer. Thanks to a number of key advantages (no shipping costs, no manufacturing costs, and no storage costs, just to name a few) selling digital downloads is the perfect solution for many businesses. How, though, do you get started successfully selling something that has no physical existence? Doing so requires a bit different setup and strategy, but it certainly can be done and done well. Listed below are our top five tips for how to sell downloads.

Tip 1: Choose an Angle
The first and most important step in running a successful online store is always to choose a great product. When selling downloads, though, you’ll not only need to choose a great product, you’ll also need to choose a great angle.

You see, customers usually won’t know exactly what they’re getting when they purchase a download. With tangible products, this is less of a concern; good images and a killer product description should show customers exactly what it is they are buying. With digital products, though, you have to walk a fine line between showing the customer enough that they know what it is that they are buying without showing them so much that they have no need to purchase the full download.

Thankfully, there are a lot of products and angle combinations for you to choose from to overcome this dilemma.

Popular digital products include:
•Software solutions
•Video and audio files
and many, many more.

Meanwhile, popular angles for marketing these products include:
• Offering a free, basic version of the product
• Offering a free trial
• Providing an in-depth, optimized product description..
And, again, many, many more

By choosing a great product and coupling it with a great angle, you’ll be able to convince customers to purchase your download even without them fully knowing exactly what it is they are getting.

Tip 2: Presentation Still Matters
Some people fall victim to the idea that since they aren’t selling a tangible product, the visible presentation of their product becomes less important; after all, customers aren’t actually receiving anything that is pictured in the presentation of a digital product, so why does it matter? It turns out, though, it matters a lot.

Customers don’t just look at product images and presentations to get an idea of what the product looks like. Instead, they look at them to get a much bigger idea of what it is they are receiving, including a window into its quality. A professional presentation portrays a professional product. Likewise, a sloppy presentation gives your customers the idea that your product is sloppy as well.

When first figuring out how to sell downloads, research ways in which you can best present your product. This may entail hiring a graphic designer to create a piece of original art which represents your product and/or a web designer to create a great web page where your product will be showcased. Whatever you do, though, don’t overlook presentation when selling digital downloads.

Tip 3: Take Advantage of Repeat Customers
Repeat customers are the lifeblood of most businesses. In spite of the fact that a download may seem like a one-and-done product, businesses that sell digital downloads are actually in a great place to take advantage of repeat customers. While offering multiple products is one way to cash in on repeat business, a second model that many businesses selling digital downloads employ with great success is upselling.

Let’s say that you’re selling an educational course for entrepreneurs. To make use of upsell options, you would want to have different tiers in your course: for example, a silver tier for $ that offers awesome content X, a gold tier for $$ that offers awesome content X and helpful tool Y, and a platinum tier for $$$ that offers awesome content X, helpful tool Y, and exclusive resources Z. Of course, you may also want to offer a free version of the course to get your foot in the door with hesitant customers.

Once you’ve introduced a customer to the base level of your product, though, upselling them through the various levels of your product as well as offering multiple products for them to choose from allows you to take advantage of the lucrative cash flow that comes along with repeat customers.

Tip 4: Beef up Your Customer Support
Some digital downloads won’t require any more customer support than a physical product. For example, offering an ebook isn’t going to flood your inbox with questions and concerns (unless it’s one controversial book). However, offering a tool or software solution is likely going to get you more than a handful of customer support requests.

If you are offering a download that is at all technical or that lends itself to questions and the need for support, you will want to beef up your customer support. While this may seem like a hassle and an expense, it is absolutely necessary if offering a product such as this. On the bright side, it does allow you to build a great relationship with your customers and show off your excellent customer service.

Tip 5: Establish and Maintain Authority
People don’t necessarily have to view you as an authority in your niche if you are selling them bracelets and board games. If you’re selling them an ebook on how to grow a great garden or a web course on how to do taxes, though, you are going to need to establish yourself as an expert before they will go anywhere near your product.

There are a number of ways to establish yourself as an authority in your niche, but the first and most important step is to actually be one. Seriously, you’ll have a lot easier time providing value to your customers and convincing them to buy your product if you really know your stuff. Once you’ve got that down, though, there are a number of ways to go about proving your expertise to your audience, including writing a blog, creating videos, managing social media accounts, and so on.

At the end of the day, though, most of these methods come down to content creation. By creating informative, useful content either in the form of blog posts, videos, or social media posts, you can demonstrate to your audience that you are a person/business/brand that can be trusted and whose product can be trusted as well.

Choosing to sell downloads can be a highly profitable business model and is a great way to open up an online store while skipping hassles and expenses such as product manufacturing, inventory storage, shipping and handling, and more. By following the tips listed above, you should be well on your way to perfecting the art of how to sell downloads and turn a profit without ever offering a tangible product.

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Mohiddeen Ahmad

I am Mohiddeen Ahmad, the fountainhead of Flowdiary Blog. I Manage this blog and post articles relating to Entrepreneurship, Online Marketing, Technology, Blogging and more.. Stay updated on Facebook, Google+, Twitter, Instagram, and YouTube

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