10 Powerful Tips for New Bloggers

Of all the activities that will make the most difference in the performance of your website, nothing tops the consistent creation of high-quality blog content.

Yet, no activity terrifies new bloggers more than publishing something one, two, three or ten times a week.

After all, famous writers throughout history have described writing in fantastically unappealing ways. The late, great sportswriter Red Smith, for instance, often described it this way: "You simply sit down at the typewriter, open your veins, and bleed."

Most of us are not Red Smith or Stephen King or – well, pick your favorite "up on a pedestal" famous writer. And yet, every solid shred of evidence tells you that for success with your website, you should be blogging, and blogging A LOT.

As a recovering writer myself, I'm here to tell you it doesn't have to be terrifying. I've spent practically my entire three-decade career writing something. The first 20 years, I was a journalist and wrote or edited about five to ten articles a day, literally thousands of pre-Internet "blogs." And even I came to this "blogging thing" with some fear in my heart. Even I had to learn that it doesn't have to be this way. In fact, let me share five powerful tips for you, the beginning blogger, to make your content creation that much easier.

1. Write What You Know!
If your organization or business needs a website and wants to turn it into an online engagement or sales channel that attracts visitors, generates leads, creates customers and ultimately, promoters of what you do – then you must believe you have something of value to share with the world. that's what you need to blog about.

Far too often, I encounter clients who measure their writing against Winston Churchill or the presidential State of the Union or some other unobtainable (and irrelevant) standard of measure. Which leads me to the next tip:

2. You're Already Doing This – You Just Don't Know It
At our firm, we work with business-to-business companies to create inbound marketing success. We help them by creating remarkable content that turns their websites into online sales channels. The companies we work with are already successfully selling "in the real world," if not online. What is it exactly that they are saying or doing that's already bringing them success? Whatever education, consulting, etc. that these companies are providing prospects before they "sell" anything should be the content they're sharing in their blogs.

Here's an example. Recently, we've been talking with a company that makes a very cool suite of "fake" radiation testing equipment. Now, if I'm going to work in nuclear medicine in a hospital or whatever, I should know how to handle radiation. How cool would it be to practice handling radiation without being exposed to it? This company has an entire sales process that educates prospects about how to be safe around radiation without being exposed to it. This should be the remarkable content the company shares on its blog. And that leads me to the next tip:

3. Have a Plan
See: How to Develop a Blog Marketing Plan
One of the things that scare those new to blogging the most is the concept of creating lots and lots of content. As someone who spent decades in journalism, I can tell you that your favorite news outlet (online or in print) couldn't exist without something called an editorial calendar.
An editorial calendar allows journalists (and you) to plan content on a regular basis. Most popular magazines, for instance, have an annual calendar that's broken into months. From there, your own calendar could be broken into weekly content.

Many businesses are seasonal in nature. Maybe your sales cycle is driven by holidays, or changes in the weather, or big trade shows. Regardless of what they are, you will easily find recurring events that can help you plan content. When you combine this with a suite of content that's distilled from your "real world" education and sales process, you will have two extremely powerful sources of content generation.

4. Variety is the Spice of Life
The best research tells us that a 600-word blog is the "ideal" length. That's good general advice because in my work, I find that new bloggers typically fall into two categories: those who have difficulty writing even 100 words, and those that can't seem to distill their thoughts in fewer than 2,000 words. Yet this is just a guide.
Think about the blogs you've enjoyed most in your own online experience: Some were remarkably short. Some included great videos and hardly any text. Some included pithy statements that made you angry or stirred your emotions. Some were meaty reads that you returned to more than once because they offered such great advice.

Your own blogs should be no different, and at the end of this blog, we've got a link to an offer that will help you with this specific challenge. And that leads me to the last tip:

5. You Don't Have to Do This Alone
Consistent creation of top-quality blog content does not have to be anything like the mythical writer's garret where you toil in seclusion. Like everything else about the online experience, the varieties of help available to a new blogger stagger the imagination. Here are just a few:
One blog, multiple bloggers. One of the finest blogs anywhere is the one run by the Mayo Clinic. At my last count, there were nearly 50 bloggers contributing to the blog based upon subject matter expertise. Even if you have five people on staff, that's four more voices you bring to your blog other than your own.

Be my guest. One of the most successful ways to generate blog content is to ask someone else to do it. Yes, really. Is there a strategic partner you trust? A professional who understands your business? A satisfied customer who can explain how you helped his or her organization? How about an industry leader you admire? Any of these you can ask to guest blog for you, benefitting not only from them sharing the writing load but also from their own social media sharing of your blog, which helps make your blog even more productive for your website.

Hire a professional. The variety of professional help available for consistent blog writing ranges from people you may know and respect in the real world to free-lancers available through sites such as Zerys to companies such as ours, which specializes in working with companies in complex B2B businesses that require an advanced writing capability. The right choice of outside help depends upon the same factors (your goals, plans, timeline and challenges) that drive the rest of your online strategy.

Like so much else about inbound marketing success, these are just a few of many tips that will help make you a more consistent and confident blogger. These are the five that even I, wish I knew when I first started blogging.

6. Don’t Be Afraid to Dream Big
There are so many times when we can all start “thinking small.” Whether we tell ourselves we are being realistic or if we are just trying to protect ourselves from disappointment, thinking small will only hurt you. Your success can only be as big as the parameters you set for yourself. So, instead of thinking small all the time, start thinking big. So big it scares you.

My student was giving a presentation recently and talked about turning money into tangibles and to start pushing yourself to think big in this retrospect. Instead of celebrating the $2,000 you just made, celebrate the fact that you just got that much closer to your dream vacation. The bigger you can think, the bigger your success will be.

7. Take Time For Yourself
I talk a lot about sacrifice and how you need to be willing to give up certain things so that you can work hard and give enough time and effort to your own success. I talk a lot about giving up hobbies and social time, but that only goes so far. You need to do things outside of trading and you need to have a life outside of trading. Why? Because you need balance in your life to be a better person and you need to have something that is worth trading for. Whether it is buying that sports car you’ve always wanted or moving into a dream home with your spouse, you need to have things that motivate you outside of the trading world. Every time I hear a new student success story and how they have been able to change their lives after trading, I always remember the importance of this balance.

8. Soak it All In
Building wealth, whether it is through trading or being an entrepreneur, is a process. It takes time and it takes a lot of steps. One of the many things that my students have reminded me of in the past is just how important it is to soak it all in and enjoy the process. When my student Connor recently gave an interview, he talked so much about how he loved trading. It is a process, yes, but it is still a passion, so soak it in and take advantage of the fact that you are able to do something on your own, and make your own money with your own rules. It really is a beautiful thing.

9. Stay consistent on your blog format and topic
Related to finding your voice, it turns out that blog format really matters. To completely oversimplify, there seem to be two very different kinds of blogs that are successful. Either you’re a “curator” of news, or you’re a primary content source.
The curator is someone who blogs often and throughout the day with links and snippets, and I would consider someone like Robert Scoble (or iJustine!) to be the Michael Jordan of this approach. The style is often more conversational and casual, and includes lots of little updates on what they are doing or reading or trying out. These guys can really “cover news” and are widely read because they can provide the first opinion on new stuff coming out.
The bad news is that the curator model requires you to stay on top of things ;-) For a guy like me, with a full-time job and blogging as a dirty habit, being a pure content creator is much more appealing. I will never get the traffic of the news curators, but I can go deep on a specific topic and get a laser-focused audience that just cares about the topics I write about.
It’s obviously good to experiment and leave the door open for any and
all topics that interest you, but obviously once you begin to settle
and find your voice, it’s good to focus since then your readers will
know what to expect from you. There’s nothing worse than that guy that
writes one really good essay about the industry and then spends the
rest of the time writing about his dog!

10. Go deep on your topic of expertise
In general, I’ve found that you can never go “too deep” when covering a vertical. Some of the things I would have thought were the most esoteric – like viral loops and sharkfin graphs – have become the most widely read and widely linked posts. I originally hesitated to even post those since I thought they would be too obscure, but instead I found that people either appreciated it more. My guess is that it has to do with the fact that either they’re learning something completely brand new that they think is interesting, or at the very least you’re build “street cred” by not being the typical super-high-level analyst.

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Mohiddeen Ahmad

I am Mohiddeen Ahmad, the fountainhead of Flowdiary Blog. I Manage this blog and post articles relating to Entrepreneurship, Online Marketing, Technology, Blogging and more.. Stay updated on Facebook, Google+, Twitter, Instagram, and YouTube

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