Top Valuable Tips To Help You Improve Your eCommerce Store


Selling online doesn’t mean that you can set it and forget it. Nope: you’ve got to continue to create content, develop marketing funnels, and tweak your eCommerce store. It’s an ever-evolving commitment. Luckily, there are some small changes that greatly improve your eCommerce store from creating categories to adjusting your product listing copy. Here are some of the tips we encourage anyone with an eCommerce store to consider.

Read: Using YouTube to Promote Your eCommerce Store.

Now, read the Top Valuable Tips To Help You Improve Your eCommerce Store:

Use A Professional Theme
A professional theme is an easy way to stand out online. When setting up your eCommerce store, look for pre-built themes that make it easy to customize for your business without having to build your store from scratch. You’ll also want to find a theme that highlights your products or services as some layouts are better than others, depending on what you sell.
Our Store Pro app gives you a range of options, depending on your business needs.

Set Up Categories
Organizing your products by categories makes it easy for your buyers to navigate your store. You want to make it as easy as possible for your customers to find your products and categories are a great way to do this. Take a minute to jot down the different ways your products could be divided up. Perhaps by product type (physical , digital , or service ), or maybe you want to divide by theme, collection or designer. This decision will vary between brands as it’s a very customized process.


Create product listings that sell
Writing product listing copy that sell comes down to clear and concise writing. What are you selling? How does your customer change if they purchase your product(s)? Integrate these benefits and outcomes directly in your item titles and descriptions, so there’s no question about what a buyer receives..

If you sell ebooks, audiobooks, or digital courses, we suggest using the ebook cover as your item preview image. Are you selling physical products, too? Your buyers want to see exactly what they’ll be purchasing, so use clear and well-lit photos. Inspire customers to buy through clear and compelling copy.

Create An About & Contact Page
The best eCommerce platform always needs an About and a Contact page. About pages allow buyers to get to know you, or your business, on a more personal level. We love seeing sellers utilizing Contact pages, because it encourages trust. If your buyers see there’s an easy way to reach you if they have a question, they’ll be more likely to buy from you. Not only is having a contact page on your eCommerce store best practice, it increases professionalism: no contact information looks scammy.

Add your social media accounts
Add your social media accounts to your eCommerce store, so your buyers and readers can easily connect with your brand outside your eCommerce store. Seller Amanda Bisk added her Instagram to her Store Pro store, which displays beautifully at the bottom of her store. Adding her Instagram feed adds a personal touch to her ecommerce store while reinforcing her branding and design.

Embed Your Store To Facebook
Got a big social media following? With Selz, you can add your ecommerce store directly to your Facebook business page, increasing sales directly from your audience. They don’t need to leave Facebook to purchase from you. Our Facebook app integration is free with every Selz account and keeps your Facebook business page looking professional and sleek, too.

Start Blogging
The best way to educate your buyers is through blogging. Blogging builds trust while promoting your products and services at the same time. Integrate your business goals with your blogging schedule. Our Store Pro store themes Avalon, Colorado, and Simple have blog capabilities, making it easy for you to sell your products and educate your buyers all in one place.


Setting up your eCommerce store takes a bit more thought than throwing your items up for sale. As a business owner, it’s up to you to always tweak and improve your store, so it’s easy for buyers to choose you over the others. Are there any other tips you would add? Anything that’s worked really well for your eCommerce store? Leave a comment below and let us know!

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Mohiddeen Ahmad

I am Mohiddeen Ahmad, the fountainhead of Flowdiary Blog. I Manage this blog and post articles relating to Entrepreneurship, Online Marketing, Technology, Blogging and more.. Stay updated on Facebook, Google+, Twitter, Instagram, and YouTube

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