11 Proven Ideas to Grow Your Business

Are things going well with your start-up? Thousands of businesses founded every year, only a small percentage make it through the challenging business climate to establish themselves as going concerns. In fact, over 90 percent of businesses will fail within their first three years of operations. Do you know why? The answer is clear and I’m going to give you the top proven ideas to help you grow your own business.
Small business is the backbone of developed and emerging economies throughout the world. However, only the most resilient and talented entrepreneurs will be able to found companies that can successfully navigate the business environment.
If your company is beginning to find some stability in the marketplace, then it’s time to consider the options you have available to expand your firm. Growing your business into a profitable and sustainable company will take even more dedication and discipline than was required of you in the start-up phase.

Table of Content:

1.0: Introduction
1: Create Online Activity
2: Start with a Plan
3: Hire the Right People
4: Invest in Yourself
5: Expand Globally
6: Expand to the Internet
7: Target other Markets
8: Merge with another Business
9: Use e-Mail Marketing
10: Ask an Advice
11: Pay Attention to Deal
12: Conclusion

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1.0 Introduction

When you first started your business, you probably did a lot of research. You may have sought help from advisors; you may have gotten information from books, magazines and other readily available sources. You invested a lot-in terms of money, time and sweat equity-to get your business off the ground. So...now what?
For those of you who have survived startup and built successful businesses, you may be wondering how to take the next step and grow your business beyond its current status. There are numerous possibilities, 9 of which we'll outline here. Choosing the proper one (or ones) for your business will depend on the type of business you own, your available resources, and how much money, time and sweat equity you're willing to invest all over again. If you're ready to grow, we're ready to help.
Take a look through these ideas for growth and choose one that you feel will work with your business model:

1. Increase Online Activity

Are you using your online presence to its full potential? Apart from traditional SEO tactics like link building with authority sites, you should be focusing your attention on your social platforms as well. Do you have an extensive social media marketing plan?
If not, it’s time to sit down with some online marketing consultants to develop a comprehensive online marketing strategy that can create communities around your brand and product. Leverage the reach of influencers in your niche and partner with them to endorse and recommend your products.
Increasing your online marketing activities is one of the most cost-effective ways of growing your company and catching the attention of your target market.
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2. Start with a Plan

Second and the most important strategy or idea to boost your business is to start it with a plan. If a business wants to be successful in driving sales and leads from social, they need to have a clear digital strategy that incorporates social media. What most people didn’t understand nowadays in business is “a business plan”. That is why they have been failing to grow the business as the world’s entrepreneurs shares that the one of the top secrets of business growth is to start with a plan.
Your business plan should include your growth strategy. Review your previous plan for the start-up phase and make any alterations to your projected forecasts and financials that you think are necessary. Keeping your business plan updated is important if you want to find funding for your growth ideas.

3. Hire the Right People

Before you can even think about your company's growth trajectory, you need to ensure that you have a solid staff that can help you achieve it.
“With a small business looking to grow, it's important to have the right players at the table,” said April Davis, founder of online dating service Cupid's Cronies . “They need to be people who aren't afraid to roll up their sleeves. The words ‘That's not my job,’ do not exist in their vocabulary. They have to be dedicated to the mission.”

4. Invest in Yourself

In the early stages of your business, you'll likely see a very lean profit margin (or no profit at all), so any money you do make should go directly toward helping you grow.
“A startup's ability to invest in itself accelerate growth” – Lanng “In those early years, it's critical to make sure that you're redirecting any revenues back into the company. It's vital to invest early and heavily in order to grow quickly.”
Investment in yourself is one of the most important strategies which will help you to grow your business

5. Expand Globally

Not only did FatWire grow in terms of customers and sales, it also experienced global growth simply as a result of integrating the best of the divine and FatWire technologies. “FatWire finally has international reach – we’ve established new offices in the United Kingdom, France, Italy, Spain, Holland, Germany, China, Japan and Singapore” says Fasciano. This increased market share is what will allow FatWire to realize sustained growth.
On the other hand, you don't need to acquire another business to expand globally. You just need to prime your offering for an international market the way FatWire was primed following the integration of its technologies with divines.
You'll also need a foreign distributor who'll carry an inventory of your product and resell it in their domestic markets. You can locate foreign distributors by scouring your city or state for a foreign company with a U.S. representative. Trade groups, foreign chambers of commerce in the United States, and branches of American chambers of commerce in foreign countries are also good places to find distributors you can work with.

6. Expand to the Internet

Bill Gates said that “By the end of 2002, there will be only two kinds of businesses: those with an Internet presence, and those with no business at all”
Landing your Web site in search engine results is key-more than 80 percent of traffic comes via search engines, according to Falkow. “As there are now more than 4 billion Web pages and traffic on the Internet doubles every 100 days, making your Web site visible is vital,” she says. “You need every weapon you can get.”
Design and programming are also important, but it's your content that will draw a visitor into your site and get them to stay. Says Falkow, “Putting together a content strategy based on user behavior, measuring and tracking visitor click streams, and writing the content based on researched keywords will get you excellent search results and meet the needs of your visitors.”

7. Target other Markets

Your current market is serving you well. Are there others? You bet. "My other markets are what make money for me," says McGuckin. Electronic and foreign rights, entrepreneurship programs, speaking events and software offerings produce multiple revenue streams for McGuckin, from multiple markets.
“If your consumer market ranges from teenagers to college students, think about where these people spend most of their time,” says McGuckin. “Could you introduce your business to schools, clubs or colleges? You could offer discounts to special-interest clubs or donate part of [your profits] to schools and associations.”
Let your imagination take you where you need to be. Then take your product to the markets that need it.

8. Merge with or Acquire Another Business

In 1996, when Mark Fasciano founded FatWire, a Mineola, New York, content management software company, he certainly couldn't have predicted what would happen a few years later. Just as FatWire was gaining market momentum, the tech downturn hit hard. “We were unable to generate the growth needed to maximize the strategic partnerships we'd established with key industry players” – Fasciano says. “During this tech 'winter,' we concentrated on survival and servicing our clients, while searching for an opportunity to jump-start the company's growth. That growth opportunity came last year at the expense of one of our competitors.”

9. Use e-Mail Marketing

Target created a smart data mining tool that can almost accurately predict if a regular buyer is pregnant, and at what stage. This even drove a dad mad, to accuse Target of sending newsletters, recommending baby items to his teenage daughter, whom unknown to him, was actually pregnant. How did Target figure this out? The answer lies in probabilistic statistics harnessed from big data.
The best email campaigns are the types that sends the consumer, product recommendations and deals, based on their shopping behaviors.
A person who ships a car, probably needs someone to clear it from the port. A person who buys a Virtual Reality Headset, is probably looking for a badass war game to play it with. And a person who purchases a suit, probably also needs a great shoe, tie, or wrist watch to rock it with.
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10. Ask for an Advice

From Mark Zuckerberg, late Steve Jobs, Bill Gates to Michael Jordan, mentorship is a fact they all mention and is what enabled them to get where they are. You can get advice from financial institutions, professionals, and industry gurus, among others, but have to seek advice before making major moves.
Indeed advice from experts will move you on, as stated above that one should learn the way experts manages their own startups.

11. Pay Attention to Deal

Everything that goes into your business has an impact on your success. As such, make sure you have an eagle’s eye over everything that is going on. When negotiating, ensure you have legal and financial experts to extrapolate technicalities and make things clearer lest you end up in legal murk, which portends failure.

12. Conclusion

When you read these 11 ideas to grow your business you should understand that business is not a playground, and I’m very sure that these methods would work for you if you can be persistent to achieve your goal. I hope this article would be helpful, thanks for reading!

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Mohiddeen Ahmad

I am Mohiddeen Ahmad, the fountainhead of Flowdiary Blog. I Manage this blog and post articles relating to Entrepreneurship, Online Marketing, Technology, Blogging and more.. Stay updated on Facebook, Google+, Twitter, Instagram, and YouTube

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