13 Tactics To Set-up a Successful Social Media Marketing

As a social media manager, your role is to increase the company’s sales by bringing in more people. That means that your mannerisms on social media and your ability to reach the right audience mater. Done right, social media marketing can be the biggest source of income for the business

Table of Content:

1.1: Introduction
1: Start with a plan
2: Be consistent
3: Create quality content
4: Share images and videos
5: Measure your performance
6: Learn from experts
7: Be active and responsive
8: Keep bloggig
9: Include location
10: About section
11: Contests and promotions
12: Use SMM strategies
13: Determine your brand

1.1 Introduction

Many people fail as a result of launching a new business. I will say the first reason was not knowing the steps to successfully launch that business. And, this is not the reason for your giving up. Though, consider it as life circumstances and remember that no business is built without some challenges. Here, I’m going to list these 13 tactics which will definitely help you launch a successful social media marketing from home. These are:

1. Start with a Plan

Even though social media marketing looks pretty straightforward, you need a plan. You cannot use the same words and structure across the different social media platforms. When creating the plan, determine the reason why you are on social media and the best platforms you can use to reach your target audience. If looking to reach clients looking for an injury lawyer in Vancouver, you should have a plan for LinkedIn, Facebook, Twitter, and Google+. In most cases, having three main social media platforms is better than having five or more.
I’m still worry that 40% of small businesses have no strategy in place for social media marketing. If a business wants to be successful in driving sales and leads from social, they need to have a clear digital strategy that incorporates social media.
Each social network has different audience demographics, so businesses should strategically choose which outlets to utilize based on their target customers. Once the appropriate social channels selected, take a look at what is working for competitors, and start to create a content calendar. This helps businesses organize, plan ahead and stick to a regular social content schedule. A standard business plan include:
I. A description of your business
II. Description of your product
III. Analysis of your target market

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2. Be consistent

Social media users are hungry for new content, and they will follow you for as long as you feed them. You should develop a routine schedule. In your marketing plan, establish a plan for posting content on the different platforms. You should also consider getting influencers.
Know why you’re posting, and who you’re posting for. Be consistent about how you use the platform and your follower count will grow organically.

3. Create Quality Content

Quality content engages audiences, is shared across multiple platforms, and garners more interest in a brand. It also makes a difference when it comes to SEO.
Before posting content on social media, make sure it is relevant, entertaining and helpful. Even when you follow the suggested content on social media, ensure that you have high-quality content relevant to your audience.
With content continuing its reign, it is important to remember that writing like a king not only takes a sense of humor, but also an authoritative knowledge of the subject, the audience, the medium and practice (and in the examples, a sense of humor). Marketers should not be afraid to experiment to see what works best for them, whether they are successes or failures.

4. Share Images and Videos

When it comes to social media marketing, e-Commerce and affiliate marketing videos and images attracts more people to your products as it play a significant role. Just keep the content relevant and use high-quality images and videos to drive engagement. Pinterest and Instagram rely on images while Facebook does well with good videos and images. Sharing it will help boost your marketing. Remember, sharing is caring.

5. Measure Your Performance

You should be able to check the social media reach of your content, the engagement, impressions, views, clicks, comments, likes, and mentions. It is important to track these metrics daily to know when to shift strategies. Apart from measuring your performance, you can make social media management easier by using a social media tool like Buffer or Sprout Social to publish, schedule, collaborate and track your content.

6. Learn From Experts

I know practices makes perfect, but no one is perfect. No one should be taken to university without having the first school leaving certificate. You can start your social media marketing by learning some tips and strategies from experts. Some experts has 2-3years experienced in that field, while you are just starting. So learning from them will help you launch your successful SM marketing.
There are LinkedIn Groups, Facebook Groups, Tweet Chats, and Google+ Communities. Joining these communities brings you together with like-minded persons, and you can learn from each other.

7. Be Active and Responsive

As customers and fans flock to a business’ social sites and post comments, they are going to expect the company to be social as well. Microsoft and Xbox support are two of many examples of businesses using Twitter for customer relations.
The Xbox Support feed is one of the most active and responsive brand feeds found online. It boasts an impressive 1.3 million tweets calls itself the most responsive brand on Twitter.
It is important to remember however that just responding is not enough. Automation has the ability to get brands in trouble because it can lead to inappropriate responses. For example, companies that respond to every mention with a boilerplate response could inadvertently promote negative attention or come off as uncaring. When it comes to public perception, this is a big issue because consumers demand to feel like they’re interacting with a human on social media, not an automated response.

8. Keep Blogging

Blogging on regular basis is important for a meaningful presence on social media. If you don’t plan to share interesting as well as relevant information according to the use of every social media handle, nothing shall work for you in the long run. If the content that you publish in the form of blogs, articles or healthcare tips can match the interests of your target audience, you’re definitely going to gain a large online community. Apart from blogging, once in a while you may also need to add other content (photos, video, podcasts, etc.) to engage audiences within those specific networks.

9. Include Location

Most of the medical practitioners don’t update their location, tags and timings while targeting the right audience. As the only goal is to primarily attract the right audience to your practice, updating the Facebook, Instagram, Twitter and the Pinterest Profile with the right description and location tags is extremely important. Encouraging patients to “check – in” to your location using Facebook will bring in authenticity to your practice and attract other prospective patients to know about your practice. Checking in has relatively become old on Facebook but it still works as good as a “word of mouth” referral marketing form and will continue to do so unless a new feature is introduced by Facebook.

10. About Section

It’s important to focus on basics where the right keywords are still not tagged by most of the medical practitioners while creating a fan page on Facebook or a tab on the website that focuses on the nature of work of the dermatology medical practitioner.
The words you use to describe your practice should reflect the natural conversational language that your audience use. Similarly, the About page of your website should not just focus on keywords such as aesthetics, but rather on answering questions that typical patients would ask. Think about some of the common questions that your patients have asked in the past and update your practice’s About page with content that provides those answers.

11. Contests and Promotions

May be offering a free consultation on a new service introduced with a ‘limited time only’ offer can create a buzz to promote the new set of services offered. Though free services should be avoided to be given and only a service against a contest won will create a buzz in the head of the prospective buyer where he or she will be inquisitive to find out what he or she have won. For the purpose of audience engagement, encourage your Facebook fans to submit photos of themselves, or share stories for a chance to win.

12. Use SMM Strategies

It’s important to have meaning and direction for your social media accounts. You want make sure that you strategically choose the content you post, how you post it, and the tools you use so that you can gain meaningful followers and produce sustainable results.
Think about your customer by outlining the personality types that are likely to purchase your product or service, including overall lifestyle, and add value for them online.

13. Determine Your Brand

Highly visual platforms are great places to tell a story and people want to see the whole thing. Show them what you’re about, how your product is made, your company culture, etc. This will also help to setup your successful social media marketing.
Basically you’re showing off how great it is to do what you do.

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Mohiddeen Ahmad

I am Mohiddeen Ahmad, the fountainhead of Flowdiary Blog. I Manage this blog and post articles relating to Entrepreneurship, Online Marketing, Technology, Blogging and more.. Stay updated on Facebook, Google+, Twitter, Instagram, and YouTube

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